Create scenarios that match customer behavior
Posted: Wed Jan 22, 2025 7:09 am
As a result, you will be able to make hypotheses such as "what kind of person is the potential customer, what problems are they facing, and what are they trying to solve?" The most important thing in designing a scenario is to gauge the depth of the issues and concerns that potential customers have. However, among the potential customers who contact us are some who "just want to know" and have not yet identified any issues, and some who are "considering implementing the solution right now.
" There are many leads for whom this distinction iraq telegram data cannot be made at the stage of filling out the input form. In that case, when approaching them after the initial inquiry such as by phone, conduct an interview to gauge the depth of their concerns. After that, obtain additional information about the prospect. [Method 2] Design a customer journey The second method is to design a customer journey. A customer journey is a framework that shows the changes in psychology and behavior that a potential customer goes through from not knowing about or being uninterested in a company's products or services to purchasing them.
As you organize your lead information using Method 1, once you have a good grasp of the general thoughts, concerns, and actions of your potential customers, try sorting them chronologically into five stages: "awareness/interest," "information gathering," "comparison and consideration," "purchase," and "repeat purchase." The important thing to note here is not to make it your company's ideal of "how you want your potential customers to be." Be conscious of writing a fact-based description of the changes in the actual behavior, situation, and thinking of your potential customers.
" There are many leads for whom this distinction iraq telegram data cannot be made at the stage of filling out the input form. In that case, when approaching them after the initial inquiry such as by phone, conduct an interview to gauge the depth of their concerns. After that, obtain additional information about the prospect. [Method 2] Design a customer journey The second method is to design a customer journey. A customer journey is a framework that shows the changes in psychology and behavior that a potential customer goes through from not knowing about or being uninterested in a company's products or services to purchasing them.
As you organize your lead information using Method 1, once you have a good grasp of the general thoughts, concerns, and actions of your potential customers, try sorting them chronologically into five stages: "awareness/interest," "information gathering," "comparison and consideration," "purchase," and "repeat purchase." The important thing to note here is not to make it your company's ideal of "how you want your potential customers to be." Be conscious of writing a fact-based description of the changes in the actual behavior, situation, and thinking of your potential customers.