How should you set KPIs for lead nurturing

[shaownhasan]

Some of you may be thinking, "Maybe the scoring was done to identify customers who would lead to business opportunities?" However, it is important to note that this is only the case "when the accuracy of the scoring has improved." For example, if you have not decided on a rule for deducting points in scoring, Competitor's Representative Customers who requested information six months ago This may result in a high score. Once you have a list of customers with high scores, it is important to determine whether approaching them is likely to lead to a business deal.


Work backwards from recent customer behavior to see lebanon telegram data if they are interested in your products and services. By referring to information on companies that have previously implemented the system, you can determine whether it is likely to lead to business negotiations. Use the scoring information to decide whether or not to proceed to negotiations. Also, at this point, if there are many customers with high scores but who are difficult to proceed to negotiations, it is recommended that you consider rules to filter out those customers.


If there is a rule that lowers the scores of customers who are less likely to lead into sales, the accuracy of the scoring can be improved. [Point 2] Set and manage appropriate KPIs When scoring, make sure to manage it based on appropriate KPI settings (numerical evaluation of the process for achieving business goals). Even if you set scoring, it will be difficult to achieve results unless you manage the numbers properly. What is the KPI will vary from company to company, but it is often emails or seminars.