There are several types of keywords included in the text:
Posted: Wed Jan 22, 2025 8:11 am
Direct. A word or several words must be written into the text exactly as they are given in the technical specifications. An example from SEO copywriting practice: the keyword is “Buy Samsung” . If you reformulate it into “Buy Samsung” , it will be incorrect. But not all queries can be organically included in the text. Often, a user types something like “Iron doors price” into a search engine. You can play with this keyword using punctuation marks: “...iron doors: their price…”, “...iron doors. Price…” , etc.
Morphological. Key phrases can be declined to achieve readability and organically fit them into the text. For example, if we need to use the query "Air conditioner repair" , it is permissible to reformulate it into "We repair air conditioners" .
Diluted. You can insert employment database prepositions between words. For example, if the key phrase is "Buy car seats price" , you can make a completely meaningful sentence with it: "In our showroom you can buy car seats at a price of... "
The opposite. It is allowed to change the order of words in the query. For example, "Buy LG TV" - "Buy LG TV" .
In some cases, it is necessary to use all types of keywords, about which the optimizer notifies the author. For example, four exact types, two morphological and two diluted are required. According to the rules of SEO copywriting, all these keys should be evenly distributed throughout the article - so that there is at least one paragraph between them, and preferably several. The more accurate and competent the distribution, the better the site's position in the search results for them.
Customers may also put forward other requirements for materials ordered from copywriters: text volume, entry type, uniqueness, style, structure and design. That is why it is so important to carefully read the technical specifications in SEO copywriting.
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Cross-marketing: 5 examples and 8 mistakes
Absolutely Free Internet Advertising: 19 Options
Selling price list: 5 marketing tricks + 10 tips for design
Tasks of an SEO copywriter
In principle, an SEO copywriter is practically no different from a regular copywriter (except that he knows the basics of search engine optimization and can successfully and naturally include the required words in an article). SEO text is written in compliance with certain requirements that must be strictly followed.
Skills and knowledge that an SEO copywriter should have
Writing competent, readable texts strictly according to the customer's specifications and with high uniqueness.
Coming up with catchy, concise titles and subheadings.
Text formatting according to HTML markup. Everything is quite simple here: special placement of H1 and H2–H4, highlighting keywords, lists (if the customer requested them).
Creating texts that are equally appealing to both real readers and search robots. To achieve this, keywords must be entered into the material correctly.
Morphological. Key phrases can be declined to achieve readability and organically fit them into the text. For example, if we need to use the query "Air conditioner repair" , it is permissible to reformulate it into "We repair air conditioners" .
Diluted. You can insert employment database prepositions between words. For example, if the key phrase is "Buy car seats price" , you can make a completely meaningful sentence with it: "In our showroom you can buy car seats at a price of... "
The opposite. It is allowed to change the order of words in the query. For example, "Buy LG TV" - "Buy LG TV" .
In some cases, it is necessary to use all types of keywords, about which the optimizer notifies the author. For example, four exact types, two morphological and two diluted are required. According to the rules of SEO copywriting, all these keys should be evenly distributed throughout the article - so that there is at least one paragraph between them, and preferably several. The more accurate and competent the distribution, the better the site's position in the search results for them.
Customers may also put forward other requirements for materials ordered from copywriters: text volume, entry type, uniqueness, style, structure and design. That is why it is so important to carefully read the technical specifications in SEO copywriting.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Absolutely Free Internet Advertising: 19 Options
Selling price list: 5 marketing tricks + 10 tips for design
Tasks of an SEO copywriter
In principle, an SEO copywriter is practically no different from a regular copywriter (except that he knows the basics of search engine optimization and can successfully and naturally include the required words in an article). SEO text is written in compliance with certain requirements that must be strictly followed.
Skills and knowledge that an SEO copywriter should have
Writing competent, readable texts strictly according to the customer's specifications and with high uniqueness.
Coming up with catchy, concise titles and subheadings.
Text formatting according to HTML markup. Everything is quite simple here: special placement of H1 and H2–H4, highlighting keywords, lists (if the customer requested them).
Creating texts that are equally appealing to both real readers and search robots. To achieve this, keywords must be entered into the material correctly.