What is social commerce?

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Online shopping has gone social. Imagine scrolling through Instagram, finding something you love. You complete your purchase all within the app and avoid navigating to a product landing page. That’s the exact type of experience social commerce offers. It simplifies the purchase journey by eliminating extra steps and makes consumers more likely to complete their purchases.

As such, social commerce could be the key to success canada b2b leads when using social media for retail. In this post, we take a deep dive into what social commerce is and how your brand can make the most of it.

Table of Contents

Best social commerce platforms to use in 2024
5 benefits of social commerce for your business
6 social commerce statistics marketers should know
4 successful social commerce examples
5 ways to increase sales on social media using Sprout Social
Starting out with a social commerce strategy
What is social commerce?
Social commerce is the buying and selling of goods or services directly within a social media platform. It involves taking social media beyond its traditional role in the discovery process. Instead, users will get to complete the entire purchase journey within the same platform. That means they can quickly go from discovery to purchase without leaving their preferred apps.

Leading social media platforms now offer dedicated social commerce tools to retailers. This includes platforms such as Facebook, Instagram, Pinterest and TikTok. Using these tools, you can create digital storefronts right within the respective platforms. That way, people can use these storefronts to discover and buy products without having to visit another website.