Use article optimization tools
Posted: Wed Jan 22, 2025 8:26 am
If traditional SEO copywriting methods are enhanced with AI and NLP technologies, then the website’s ranking can be significantly improved.
Software products that help SEO authors optimize text or evaluate how good it is are offered by SEMrush, Pixel Tools, SearchAtlas, and a number of other vendors. With their tools, you can identify common terms and meanings present in materials on top sites and add similar content to your texts. If you successfully incorporate these findings into the content, the results will be simply stunning.
Answer related questions in the article
A non-obvious way to further self employed database improve your keyword rankings is to provide answers to questions that people typically have when they are interested in your target keyword. There are several ways to find these questions.
For example, explore search suggestions. The corresponding parsers from Google and Yandex will be useful here.
Add keywords and synonyms to titles
The H1 and H2 headings should also contain words from queries. And Google has become so advanced today that it will understand not only the word itself, but also its synonyms, as well as related terms.
Therefore, choose words semantically related to the main keyword and insert them into the headings! They will help robots using Google NLP algorithms to understand your text even more deeply. And similar queries will add relevance to the content, even without keyword spamming (for which search engines often punish).
Correct typos, break up long paragraphs and sentences, simplify
Robots are robots, but the text in SEO copywriting should first of all be readable and comfortable for real users, and with different levels of education. An abundance of academic terms in the article will scare off some part of the audience (these people will return to SERP and choose simpler sites).
Typos, grammatical errors, and poor article structure have the same negative effect. Uninteresting, haphazardly written materials are also uninviting to read. Keep your sentences short, and don't cram dozens of phrases into one paragraph.
Of course, you can measure the level of language knowledge using some SEO tools. But the author's task is to make the text understandable to as many readers as possible.
Intersperse text with multimedia elements
Despite the importance of long materials in SEO copywriting and promotion, non-text inserts into the content are also needed. They help increase user engagement.
Dilute the "sheets" of text with photos, infographics, videos. Google really likes the presence of multimedia material of different types. Why not use this to your advantage?
Software products that help SEO authors optimize text or evaluate how good it is are offered by SEMrush, Pixel Tools, SearchAtlas, and a number of other vendors. With their tools, you can identify common terms and meanings present in materials on top sites and add similar content to your texts. If you successfully incorporate these findings into the content, the results will be simply stunning.
Answer related questions in the article
A non-obvious way to further self employed database improve your keyword rankings is to provide answers to questions that people typically have when they are interested in your target keyword. There are several ways to find these questions.
For example, explore search suggestions. The corresponding parsers from Google and Yandex will be useful here.
Add keywords and synonyms to titles
The H1 and H2 headings should also contain words from queries. And Google has become so advanced today that it will understand not only the word itself, but also its synonyms, as well as related terms.
Therefore, choose words semantically related to the main keyword and insert them into the headings! They will help robots using Google NLP algorithms to understand your text even more deeply. And similar queries will add relevance to the content, even without keyword spamming (for which search engines often punish).
Correct typos, break up long paragraphs and sentences, simplify
Robots are robots, but the text in SEO copywriting should first of all be readable and comfortable for real users, and with different levels of education. An abundance of academic terms in the article will scare off some part of the audience (these people will return to SERP and choose simpler sites).
Typos, grammatical errors, and poor article structure have the same negative effect. Uninteresting, haphazardly written materials are also uninviting to read. Keep your sentences short, and don't cram dozens of phrases into one paragraph.
Of course, you can measure the level of language knowledge using some SEO tools. But the author's task is to make the text understandable to as many readers as possible.
Intersperse text with multimedia elements
Despite the importance of long materials in SEO copywriting and promotion, non-text inserts into the content are also needed. They help increase user engagement.
Dilute the "sheets" of text with photos, infographics, videos. Google really likes the presence of multimedia material of different types. Why not use this to your advantage?