Instagram audience and demographics statistics

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Understanding Instagram’s demographics data gives you an idea of the types of people who use the platform. This helps you assess whether the platform is relevant to your target audience. Here’s a quick breakdown of Instagram statistics related to its audience and demographics.

6. There are more male than female users
Based on available data on Instagram users worldwide by gender, uk b2b leads there are more male users (51.8%) than female users (48.2%) as of January 2023. The audience is a near even split, meaning the platform isn’t inherently better for reaching one demographic audience over another.

7. Instagram is most popular among younger audiences
The platform sees the highest usage among people aged between 18 and 34. People within these age groups make up over 60% of Instagram’s user base. As such, the platform is ideal if your target audience consists of young adults and Millennials.

Bar chart comparing the distribution of instagram users worldwide by age group.
Source: Statista

8. India and the United States have the greatest number of users
Much like other platforms, India leads the way even when it comes to Instagram. The country has 229.5 million Instagram users. The United States comes next with 149.35 million users.

Instagram advertising and marketing statistics
Are you getting the most out of your Instagram advertising efforts? Is it even worth it to market your brand on Instagram? Here are a few Instagram stats to give you the answers you need.