Link clicks: review your past newsletters to see which links generated the most clicks. Create content similar to the pieces that got a reaction. Web and social analytics: examine your website and social analytics to see what kind of content your audience responds to. If people like a particular social post, chances are something similar will also perform well in your newsletter. Head to campaigns in your mailerlite dashboard to see the open rate for all your newsletters.
Click on a specific newsletter to see ebay data the subject line you used and the information people clicked on. Consider the objectives of your newsletter your email marketing strategy should have a specific goal or set of goals. Make sure the ideas you choose push towards those goals. For example, while it can be fun to write personal stories in your newsletter, if your goal is to generate sales, you may get better results by sticking to e-commerce content like product blocks and countdown timers.
If you're not sure what type of content will get you to your goals, use a/b testing to create multiple versions of your newsletter and see which one performs best. You can use what you learn in your future newsletters. Remember to be consistent with your brand when choosing content not every idea is right for every brand. Think about your core values and personality before trying out an idea, to make sure you're giving people what they expect from your brand.