Prioritize ethical and sustainable practices

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For example, customers who are more likely to choose environmentally friendly products. Lifestyle: Understand customers' hobbies, interests, and activities to identify potential target markets. For example, active people may be interested in fitness products and services. Personality Traits: Analyze personality traits (e.g., extroverted, introverted, risk-averse) to identify customer segments. For example, extroverted individuals may be more likely to engage with social media marketing. 3.3 Behavioral Segmentation Behavioral segmentation focuses on customer actions and interactions with your brand: Usage Rate: Categorize customers based on their frequency of use, such as heavy, medium, or light users.


For example, heavy users may be more likely to participate in cook islands b2b leads loyalty programs or refer your brand to others. Loyalty: Identify loyal customers who are more likely to make repeat purchases and recommend your brand. These customers can be valuable assets to your business. Purchase Occasion: Understand the specific occasions or events that trigger customer purchases. For example, parents may buy toys for their children during holidays or birthdays. Benefits Seeked: Identify the specific benefits that customers are seeking from your products or services. For example, some customers may prioritize price, while others may value quality or convenience.