5 strategies to increase your sales during the National Holidays
Posted: Wed Jan 22, 2025 9:18 am
The Fiestas Patrias are a very special date for Chileans, when celebrations with family, friends and colleagues abound. For businesses, these days represent a great opportunity to attract customers and boost sales. Therefore, in this article, we share five strategies that will help you make the most of it.
What are the best-selling products during Fiestas Patrias?
The 18th birthday barbecues, wine tasting, the consumption of empanadas and family trips are some of the constants in the celebrations of Fiestas Patrias every year. Based on this context, it is not strange that, according to a Cencosud investigation , the two most sold products are meat and charcoal, followed by wine and ice cream.
In the online environment, the most common ios database for food products are bread, cheese, chicken, eggs and beer.
In the weeks leading up to the Fiestas Patrias, there is also an increased interest in hiring the services of travel agencies. Among the most popular destinations are Buenos Aires, Rio de Janeiro and Miami. As regards domestic destinations, the favourites are San Pedro de Atacama, Easter Island and Punta Arenas.
What strategies can you implement to increase your sales during the National Holidays?
How to boost your sales during national holidays
Regardless of the industry you are in, we have some ideas that you can put into practice to boost your business sales these days.
1) Adapt your products or services to the holidays
During this season, Chilean spirit is in the air. Don't waste this spirit and adapt your products or services to the theme of the moment. For example, you could create food and drink packs to enjoy during the celebrations, or sell items (clothing or crafts) with patriotic motifs.
2) Organize holiday-related activities in your store
Do you want to attract customers to your physical store? You can use events or activations in your own establishment to attract the attention of potential customers. To create a greater impact, make sure to decorate it appropriately for the holidays and promote the activity beforehand through posters or posts on social networks.
3) Offer special promotions and discounts
Motivated by holidays and Christmas bonuses, it is common for users to make more purchases during these dates. The best way to materialize this impulse is through attractive promotions and discounts.
Boost your business with a sales system
4) Create patriotic content on your blog and social media
To attract visitors and generate interaction on your website or social media, you can create articles, videos and other types of content related to the Fiestas Patrias. For example, if you have a travel agency, a good option is to create articles about the most popular destinations on this date. If you sell baking supplies, you can make video recipes of the favorite desserts of the season.
5) Send personalized emails
Take advantage of this tool to send exclusive offers to your customers. You can segment your database according to your customers' purchasing behaviors to send a more personalized message.
What are the best-selling products during Fiestas Patrias?
The 18th birthday barbecues, wine tasting, the consumption of empanadas and family trips are some of the constants in the celebrations of Fiestas Patrias every year. Based on this context, it is not strange that, according to a Cencosud investigation , the two most sold products are meat and charcoal, followed by wine and ice cream.
In the online environment, the most common ios database for food products are bread, cheese, chicken, eggs and beer.
In the weeks leading up to the Fiestas Patrias, there is also an increased interest in hiring the services of travel agencies. Among the most popular destinations are Buenos Aires, Rio de Janeiro and Miami. As regards domestic destinations, the favourites are San Pedro de Atacama, Easter Island and Punta Arenas.
What strategies can you implement to increase your sales during the National Holidays?
How to boost your sales during national holidays
Regardless of the industry you are in, we have some ideas that you can put into practice to boost your business sales these days.
1) Adapt your products or services to the holidays
During this season, Chilean spirit is in the air. Don't waste this spirit and adapt your products or services to the theme of the moment. For example, you could create food and drink packs to enjoy during the celebrations, or sell items (clothing or crafts) with patriotic motifs.
2) Organize holiday-related activities in your store
Do you want to attract customers to your physical store? You can use events or activations in your own establishment to attract the attention of potential customers. To create a greater impact, make sure to decorate it appropriately for the holidays and promote the activity beforehand through posters or posts on social networks.
3) Offer special promotions and discounts
Motivated by holidays and Christmas bonuses, it is common for users to make more purchases during these dates. The best way to materialize this impulse is through attractive promotions and discounts.
Boost your business with a sales system
4) Create patriotic content on your blog and social media
To attract visitors and generate interaction on your website or social media, you can create articles, videos and other types of content related to the Fiestas Patrias. For example, if you have a travel agency, a good option is to create articles about the most popular destinations on this date. If you sell baking supplies, you can make video recipes of the favorite desserts of the season.
5) Send personalized emails
Take advantage of this tool to send exclusive offers to your customers. You can segment your database according to your customers' purchasing behaviors to send a more personalized message.