Secrets of After-Sales Service, or How Not to Disappoint Customers
Posted: Wed Jan 22, 2025 9:23 am
Customers will remember you for a long time if you show genuine concern for them after the sale. Avoid pretense and hackneyed phrases during regular communication with your customers. Make your thank-you letters truly meaningful and interesting.
Besides email, today there are many ways to communicate unobtrusively even with those clients who no longer remember you. Use this opportunity to remind them of yourself:
offer a discount or a birthday gift;
send an invitation to the party;
ask to complete a survey for a small armenia mobile phone numbers database reward;
sign a card or letter with your own hand;
Call to make sure your purchase has been delivered and the recipient is happy.
Online shopping
Source: shutterstock.com
In the era of overproduction, it is not products that compete with each other, but the additional benefits that you have managed to provide for your product. High-quality after-sales service can become such a trump card in your hands.
Product life cycle
Data on the product life cycle and the needs of the target audience allows you to predict how soon the customer will need to make another purchase. By making a timely offer or recommending an alternative product, you will increase the number of sales.
The life cycle of some products does not exceed several days or weeks, while others last for years. However, it can always be calculated:
Products for children: baby food and diapers . The need for these products arises regularly, so an offer to replenish their stocks can be sent already 1-2 weeks after purchase.
Electronics stores always sell not only the main product, but also additional consumables for it. Protective screens for monitors, printer cartridges and other related products usually have a service life of 2-3 months. After this time, they require replacement.
An example of a long product life cycle is children's furniture . It takes 7 years for a child to go to school. Knowing his age, furniture stores make an offer to buy a new children's room with a large bed and a desk at the time when the potential buyer is most ready to buy.
To ensure that customers have a positive opinion of your company, you need to interact with them throughout their entire life cycle, during which the need for new products and services constantly arises.
Useful information about the client helps to solve the following practical problems:
reduce the amount of returned goods;
remove unnecessary questions about the experience of using the product and satisfaction;
reduce the cost of customer support (an experienced user operates the product correctly and calls the service department less often);
manage negative reviews – as a rule, one negative review has a greater impact on a company’s reputation than several positive ones;
increase the likelihood of repeat sales and referrals.
Besides email, today there are many ways to communicate unobtrusively even with those clients who no longer remember you. Use this opportunity to remind them of yourself:
offer a discount or a birthday gift;
send an invitation to the party;
ask to complete a survey for a small armenia mobile phone numbers database reward;
sign a card or letter with your own hand;
Call to make sure your purchase has been delivered and the recipient is happy.
Online shopping
Source: shutterstock.com
In the era of overproduction, it is not products that compete with each other, but the additional benefits that you have managed to provide for your product. High-quality after-sales service can become such a trump card in your hands.
Product life cycle
Data on the product life cycle and the needs of the target audience allows you to predict how soon the customer will need to make another purchase. By making a timely offer or recommending an alternative product, you will increase the number of sales.
The life cycle of some products does not exceed several days or weeks, while others last for years. However, it can always be calculated:
Products for children: baby food and diapers . The need for these products arises regularly, so an offer to replenish their stocks can be sent already 1-2 weeks after purchase.
Electronics stores always sell not only the main product, but also additional consumables for it. Protective screens for monitors, printer cartridges and other related products usually have a service life of 2-3 months. After this time, they require replacement.
An example of a long product life cycle is children's furniture . It takes 7 years for a child to go to school. Knowing his age, furniture stores make an offer to buy a new children's room with a large bed and a desk at the time when the potential buyer is most ready to buy.
To ensure that customers have a positive opinion of your company, you need to interact with them throughout their entire life cycle, during which the need for new products and services constantly arises.
Useful information about the client helps to solve the following practical problems:
reduce the amount of returned goods;
remove unnecessary questions about the experience of using the product and satisfaction;
reduce the cost of customer support (an experienced user operates the product correctly and calls the service department less often);
manage negative reviews – as a rule, one negative review has a greater impact on a company’s reputation than several positive ones;
increase the likelihood of repeat sales and referrals.