11 Key Steps to Creating a CJM

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Step 3: Communicate the purpose of the meeting to the team, organize a discussion of the template
Let everyone speak out about the designated stages and data intended to be displayed on the map. Maybe something will change in the template.

As for the level of detail of the information entered into the CJM, some experts call for displaying as much as possible here in order to fully calculate the requests and wishes of clients, and then satisfy them as fully as possible.

Other experts are of the opinion that CJM should first of all be visual, easy to perceive. iran email list And a large number of details will hinder this. Well, perhaps the best option here is the golden mean.


The best way to build a proper customer journey map is through a discussion with a group of experts.
Step 4: Use stickers to fill in the first couple of columns of the table
Try to abstract from your own vision, and reflect the customer's path objectively. Maybe the customer uses the product differently than you originally intended. No need to retrain, better rebuild yourself.