Inbound marketing produces excellent results for companies that:

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How does it work? A person wants to solve a problem and searches for information in search engines that can help him. Having found interesting materials in a blog, he goes to the site. That is why the tool is called inbound: inbound (engaging) marketing.


have a long sales cycle (from six months) - when buyers need a lot of time to understand the meaning and benefits of the product;

introduce a new product to the market, strive cyprus mobile phone numbers database to generate consumer demand and act as experts;

operate in highly competitive markets where contextual advertising is very expensive. Here, inbound marketing allows you to get targeted traffic from search engines with minimal costs.

Creating quality content that follows all the rules of inbound marketing is a task that requires a lot of time and painstaking work. But it’s worth the effort for the sake of an excellent result.

Shockvertising.

If you know English, you already understand what this marketing tool is. The term consists of two words - shock and advertising. Shocking advertising is understood as everything that is most unusual, indecent, causing horror, bewilderment, often negativity and indignation.

Social advertising, the purpose of which is to warn drivers that they should not text while driving.

This marketing tool is for the brave. Use it very carefully, counting on the potential response of the society. Be prepared that some percentage of the audience will refuse you.

Experience Marketing as a New Marketing Tool
The world consists of brands. According to the classic of promotion, director of the Institute for Brand Research and Marketing Communications of the European Business School Franz-Rudolf Esch, these are ideas that interested groups store in memory. Images identify, differentiate people's perceptions, dictate what goods and services to choose. New marketing tools are impressions.

A brand is a unique and very deep emotional connection between a product (service, company, etc.) and a customer. How is such a connection established? With the help of experience marketing.

Experiential marketing (literally translated as “experience-based”, “empirical”) is a method that allows you to build an emotional connection between a product (brand, trademark) and a client in the context of an event or performance organized by the company. This method assumes that the consumer is completely “immersed” in the world of the product (company, manufacturer). The goal is to obtain commercial benefits.

Experience Marketing

Any impression appears when a certain action comes into contact with a person's state. There is always an invisible barrier in the communication between the seller and the buyer. It arises as a result of the seller's aggressive desire to obsessively sell the product and the buyer's response. This invisible obstacle is always present. And if you, as a seller, use promotion tools ineptly and thereby strive to establish contact with the buyer, this barrier increases.

Experience marketing is the only method that smooths the barrier between the buyer and the seller and creates a feeling of shortening this distance in the client. The key mechanism is changing the sequence of actions in the communication chain.

If the seller uses traditional marketing tools, the client goes through four stages when choosing goods and services:

the influence of a particular marketing tool;

purchase decision;

purchase;