Account Structure Inspection Journal of a PPC Advertiser
Posted: Wed Jan 22, 2025 9:54 am
There are many Koga in Saga.
Actually, I was working on car maintenance in my previous job. It may seem like a completely different field, but when I actually did it, I realized that car maintenance and advertising management are surprisingly similar in many ways, and I enjoy my work every day.
The title of this blog is a remnant of that time, so I hope you will read it with a kind heart to the end.
table of contents
This may be out of the blue, but are you doing why choose our service your account maintenance properly?
Simplify your account
How do you create a simple account structure?
Don't rely too much on machine learning
This may be out of the blue, but are you doing your account maintenance properly?
Maintenance may not sound like it has anything to do with advertising operations, but if you take a car for example, by taking care of it regularly, you can drive it safely for a long time. On the other hand, neglecting maintenance can lead to engine or brake failure, and in the worst case scenario, it can increase the risk of an accident involving many people.
Similarly, you can improve your ad effectiveness by organizing your campaigns, ad groups, and keywords in a timely manner, and by flexibly responding to daily changing specifications such as the number of characters that can be used in ad text, the type of symbols, and the appearance of ad display options. If you neglect to do such things, your account may become cluttered, increasing the risk of setting errors, and even if your ads are displayed, they may not attract the interest of users, and you may lose the opportunity to display them.
I believe that improving your results is something that can only be achieved if you have a solid foundation, so it is very important to review your accounts regularly. When reviewing your accounts, one thing to consider is the account structure recommended by platforms such as Google's "hagakure" and Yahoo!'s "Core."
Some people who are familiar with listing ads may think that "hagakure" is already outdated and that "Mugen" is the new one. Of course, we know that the structure of "hagakure" is not 100% correct and that the optimal solution changes depending on the operator and various conditions.
However, there are many benefits to be gained by using the "hagakure" structure, so let's use this as a base for our consideration.
If you're one of those managers who think, "I get it, but I'd rather have no time than that," or "I'm fine with getting results the way I am now," then why not take this opportunity to reconsider your account structure?
Actually, I was working on car maintenance in my previous job. It may seem like a completely different field, but when I actually did it, I realized that car maintenance and advertising management are surprisingly similar in many ways, and I enjoy my work every day.
The title of this blog is a remnant of that time, so I hope you will read it with a kind heart to the end.
table of contents
This may be out of the blue, but are you doing why choose our service your account maintenance properly?
Simplify your account
How do you create a simple account structure?
Don't rely too much on machine learning
This may be out of the blue, but are you doing your account maintenance properly?
Maintenance may not sound like it has anything to do with advertising operations, but if you take a car for example, by taking care of it regularly, you can drive it safely for a long time. On the other hand, neglecting maintenance can lead to engine or brake failure, and in the worst case scenario, it can increase the risk of an accident involving many people.
Similarly, you can improve your ad effectiveness by organizing your campaigns, ad groups, and keywords in a timely manner, and by flexibly responding to daily changing specifications such as the number of characters that can be used in ad text, the type of symbols, and the appearance of ad display options. If you neglect to do such things, your account may become cluttered, increasing the risk of setting errors, and even if your ads are displayed, they may not attract the interest of users, and you may lose the opportunity to display them.
I believe that improving your results is something that can only be achieved if you have a solid foundation, so it is very important to review your accounts regularly. When reviewing your accounts, one thing to consider is the account structure recommended by platforms such as Google's "hagakure" and Yahoo!'s "Core."
Some people who are familiar with listing ads may think that "hagakure" is already outdated and that "Mugen" is the new one. Of course, we know that the structure of "hagakure" is not 100% correct and that the optimal solution changes depending on the operator and various conditions.
However, there are many benefits to be gained by using the "hagakure" structure, so let's use this as a base for our consideration.
If you're one of those managers who think, "I get it, but I'd rather have no time than that," or "I'm fine with getting results the way I am now," then why not take this opportunity to reconsider your account structure?