Download a free selection of tools for calculating KPIs and increasing marketing metrics
Posted: Wed Jan 22, 2025 10:05 am
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to advantages of truemoney database creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153347
Criticism of EBIT and EBITDA
EBITDA has a significant drawback, noted by many economists. When depreciation is ignored in the calculation, the information that reflects the need for investment in the enterprise is distorted.
For companies in industries such as mining and manufacturing, where depreciation costs and investment needs are traditionally high, EBITDA allows them to artificially create a picture of high performance and embellish profitability.
Criticism of EBIT and EBITDA
This point of view is partly correct. However, for an objective presentation of the results of economic activity, EBITDA should be assessed together with other multiples, including EBIT, which takes into account depreciation and does not take into account tax and interest payments in the calculation. A number of other criteria such as gross margin, operating and net profit should be taken into account.
The negative side of EBIT and EBITDA is that their classic formula includes both regular and random income. Therefore, the use of these multipliers has become widespread, without taking into account non-operating expenses and income.
Operating profit is often used to assess a company's ability to plan cash receipts from sales and the results of other regular activities of the enterprise. At the same time, freeing multipliers from a number of elements can cause artificial overstatement of indicators, leading to an unreliable picture of non-operating expenses and operating profit. This possibility is taken into account when assessing the efficiency of the enterprise.
Recommended articles on this topic:
How to increase the flow of customers by choosing the right method
Sales Triggers That Have Never Failed
Selling price list: 5 marketing tricks + 10 tips for design
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to advantages of truemoney database creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153347
Criticism of EBIT and EBITDA
EBITDA has a significant drawback, noted by many economists. When depreciation is ignored in the calculation, the information that reflects the need for investment in the enterprise is distorted.
For companies in industries such as mining and manufacturing, where depreciation costs and investment needs are traditionally high, EBITDA allows them to artificially create a picture of high performance and embellish profitability.
Criticism of EBIT and EBITDA
This point of view is partly correct. However, for an objective presentation of the results of economic activity, EBITDA should be assessed together with other multiples, including EBIT, which takes into account depreciation and does not take into account tax and interest payments in the calculation. A number of other criteria such as gross margin, operating and net profit should be taken into account.
The negative side of EBIT and EBITDA is that their classic formula includes both regular and random income. Therefore, the use of these multipliers has become widespread, without taking into account non-operating expenses and income.
Operating profit is often used to assess a company's ability to plan cash receipts from sales and the results of other regular activities of the enterprise. At the same time, freeing multipliers from a number of elements can cause artificial overstatement of indicators, leading to an unreliable picture of non-operating expenses and operating profit. This possibility is taken into account when assessing the efficiency of the enterprise.
Recommended articles on this topic:
How to increase the flow of customers by choosing the right method
Sales Triggers That Have Never Failed
Selling price list: 5 marketing tricks + 10 tips for design