You are asking too much

[subornaakter20]

Imagine you went into a supermarket to buy milk. The cashier asks you what house you live in, whether you have children and how old they are. A strange situation. And you probably don't want to answer such questions.

Or like this: you went into a cafe to drink exit mobile phone numbers database coffee, and a stranger asks for your social media page address. You probably won't give him this information.

What do these examples have in common? In both cases, people you meet for the first time are trying to get personal information from you. But you are not ready to reveal it. You do not trust these strangers.

The same thing happens on landing pages when users are asked to fill out a feedback form and leave their contact information.

The other side of such questions is their redundancy. Even if the user trusts you, he does not want to fill in more than 3-5 points to get the desired product or service. He wants to download his e-book or free webinar as quickly as possible, and not waste time on bureaucratic obstacles.

Of course, you can understand the owners of landing pages who need to collect as much information about clients as possible. But you need to find a balance.

According to research from Hubspot, removing even one or more additional fields from a contact form can lead to a significant increase in landing page conversion.

How to find a compromise? Remove all fields that you can fill in automatically: location, zip code. Or ask for a name and email at the first stage, and additional information on a return visit.

The user's name and email address are enough for the first acquaintance to complete the target action. Every time you are tempted to add a new field to the form, ask yourself: "Do I really need this information to sell the product?"