5. Post at the right time
Posted: Wed Jan 22, 2025 10:12 am
Just like on other social networks, time is of the essence on TikTok. The algorithm looks at engagements on your video to rank it appropriately. In other words, the more engagement it sees, the croatia b2b leads more likely your video will show up on the For You pages of relevant users.
This means that you need to drive as much engagement as possible within the first few minutes of posting to improve visibility on the platform.
Posting your TikTok videos when your audience is the most active will help you achieve this goal. The best times to post on TikTok, in general, are Tuesdays, Wednesdays and Thursdays between 2 and 5 p.m.
Based on Sprout Social data, a heatmap showing the best times to post on TikTok globally in 2023
However, every audience is different. It’s best to look at your follower activity and see when your audience is most active.
6. Write keyword-rich captions
While you can keep your captions short or even leave them blank, it’s much better if you can use them to your advantage. Write captions that are relevant to the video so the TikTok algorithm can understand what the content is about.
You can make the most of this space to include keywords that are relevant to the video. This will make it easier for TikTok to understand the content of the video and show it to the right users.
See how Booking.com uses keywords like “home,” “view,” “Cape Town” and “South Africa” in the following TikTok:
TikTok screenshot showing how Booking.com uses relevant keywords like "home" "view" and "cape town".
That said, avoid stuffing your caption with keywords just for the sake of it. Instead, use the keywords strategically to form a sentence that’s clear and easy to understand while being relevant to the content.
This means that you need to drive as much engagement as possible within the first few minutes of posting to improve visibility on the platform.
Posting your TikTok videos when your audience is the most active will help you achieve this goal. The best times to post on TikTok, in general, are Tuesdays, Wednesdays and Thursdays between 2 and 5 p.m.
Based on Sprout Social data, a heatmap showing the best times to post on TikTok globally in 2023
However, every audience is different. It’s best to look at your follower activity and see when your audience is most active.
6. Write keyword-rich captions
While you can keep your captions short or even leave them blank, it’s much better if you can use them to your advantage. Write captions that are relevant to the video so the TikTok algorithm can understand what the content is about.
You can make the most of this space to include keywords that are relevant to the video. This will make it easier for TikTok to understand the content of the video and show it to the right users.
See how Booking.com uses keywords like “home,” “view,” “Cape Town” and “South Africa” in the following TikTok:
TikTok screenshot showing how Booking.com uses relevant keywords like "home" "view" and "cape town".
That said, avoid stuffing your caption with keywords just for the sake of it. Instead, use the keywords strategically to form a sentence that’s clear and easy to understand while being relevant to the content.