The author combined all the tools into four groups:

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The author of the book is one of the most popular marketing experts. Seth Godin criticizes the tools of classical marketing - TV advertising, cold calls and similar things that cause a negative reaction in consumers.

In his book, Permission Marketing, Seth shares how to set up an inbound traffic system so that new customers will seek you out and find you.

Igor Mann "Marketing tools for the sales department".

There are many books on the market guangdong mobile phone numbers database about sales and marketing tools, but only Igor Mann has collected all the known marketing tools that sales managers should have.


tools needed to use before meeting with clients;

tools used in meetings with clients;

tools to use after meeting with clients;

additional tools that will be useful for sales department employees.

This book will also be of interest to marketers: the author has compiled a special checklist of what they can do in the shortest possible time for a key internal client – ​​the sales department.

Sales managers and their managers will find in this book a list of what they should ask marketers to do to improve the efficiency and effectiveness of their work with the client base (or what they should do themselves if the company does not have a marketing department in its organizational structure).


Methods of marketing analysis of the company's mesoenvironment
What is a company's mesoenvironment? These are external factors that affect how a company operates. Mesoenvironment analysis is very important because it allows you to assess how attractive the market is for your company and find out what the competition and customer demand are.