What Is the Difference Between B2B and B2C Marketing? 4 Major Differences You Need to Know

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7 min. read
Abby Fields
Abby Fields
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Branded Content Specialist
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B2B vs B2C Marketing:
B2B marketing focuses on selling products or fantuan database to other businesses, while B2C marketing targets individual consumers.

What’s the difference between B2B and B2C marketing? While business-to-business (B2B) and business-to-consumer (B2C) marketing have several similarities, they have distinct differences between their marketing strategies, especially when it comes to target audience.

In this post, we’ll break down B2B vs. B2C marketing strategies to explore what the two terms mean and how they differ from each other.

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What is B2B vs. B2C marketing?
what is b2b and b2c marketing

First, let’s dive into the B2B vs. B2C marketing definitions to analyze how the two marketing methods differ. Here’s a breakdown of the two terms:

B2B marketing
B2B stands for business-to-business. B2B marketing refers to the marketing of a product or service to another business or organization.


As a result, B2B companies personalize their marketing messages to cater to the interests and needs of businesses and their decision makers vs. individual consumers.

B2B marketing examples
Here are a few examples of B2B marketing companies:

Marketing agencies
Recruitment software providers
Business loan providers
Office furniture suppliers
Business analytic software suppliers
In these examples, the B2B companies sell their products or services to other businesses and often tailor their marketing strategies to target a specific industry group. For example, recruitment software providers sell to other businesses who need help recruiting employees.