Customer reviews: understand their importance and learn how to encourage reviews
Posted: Wed Jan 22, 2025 10:47 am
What is a review or evaluation?
Third-Party Reviews: Why Are They Important?
Good reasons to invite customers to leave a review
Reviews build trust and loyalty with your customers
Increase your conversion rate and sales
Helps you improve your products and services
Step by step: learn how to get more customer reviews
Bring the evaluation request to the service script
Ask for a review after receiving a compliment
Send an evaluation invitation by email
Request a post-purchase review
And now: what to do with negative reviews?
Steps to Respond to Negative Reviews
Nowadays, companies are using different strategies to win over twitter database customers, such as a digital presence on social media, content marketing and paid advertising. Although these are excellent ways to promote your product or service, they have one thing in common: they are usually a brand talking about itself.
Therefore, one way to enhance these actions, and a strategy in itself, is to use what your own customers have said about your company. To do this, you can rely on reviews to gather consumer perceptions about your product or service and use them to promote your brand based on the trigger of social proof.
That’s because people tend to trust what other consumers say about a shopping experience more than what a brand says about itself. According to data from the Local Consumer Review Survey 2022 , more people are reading online reviews than ever before.
In the survey, 77% of respondents said they frequently read online reviews when researching a company. While 89% said they are quite likely to buy from brands that respond to all reviews left.
Although this is a survey on local commerce, it indicates a trend that has been expanding to all segments .
With potential customers looking for credible customer stories before making a purchase, reviews provide a level of trust that is often greater than the brand could achieve alone.
So, how can you encourage consumers to leave reviews about your company? Keep reading to find out how!
What is a review or evaluation?
A review is a reflection of a customer's experience with a company's products or services. Reviews can be found on the brand's own website, as well as on other platforms such as Google Reviews, social media, marketplaces (if you also sell your product on these platforms) and even on Reclame Aqui, in the case of negative experiences.
Consumers often look to customer reviews during their purchasing journey to understand how your product works and whether it’s worth the investment.
Almost anyone can post a review online, and these reviews can contain good information, negative experiences, and sometimes even false claims about your business.
In turn, consumers view these reviews as a trusted source of information. In fact, nearly 4 in 5 consumers (79%) find online reviews as helpful as personal recommendations from friends and family, according to Bright Local research .
Third-Party Reviews: Why Are They Important?
Published on third-party pages, this type of review is collected outside the company's website. Own reviews are collected and published directly on the corporate website.
In this way, third-party reviews can be seen as more legitimate and add an extra layer of authenticity for the consumer.
Therefore, to gain trust — and increase sales — it is also important to have reviews about your product or service on other portals, not controlled by your company, such as Google, Facebook and other channels.
Third-Party Reviews: Why Are They Important?
Good reasons to invite customers to leave a review
Reviews build trust and loyalty with your customers
Increase your conversion rate and sales
Helps you improve your products and services
Step by step: learn how to get more customer reviews
Bring the evaluation request to the service script
Ask for a review after receiving a compliment
Send an evaluation invitation by email
Request a post-purchase review
And now: what to do with negative reviews?
Steps to Respond to Negative Reviews
Nowadays, companies are using different strategies to win over twitter database customers, such as a digital presence on social media, content marketing and paid advertising. Although these are excellent ways to promote your product or service, they have one thing in common: they are usually a brand talking about itself.
Therefore, one way to enhance these actions, and a strategy in itself, is to use what your own customers have said about your company. To do this, you can rely on reviews to gather consumer perceptions about your product or service and use them to promote your brand based on the trigger of social proof.
That’s because people tend to trust what other consumers say about a shopping experience more than what a brand says about itself. According to data from the Local Consumer Review Survey 2022 , more people are reading online reviews than ever before.
In the survey, 77% of respondents said they frequently read online reviews when researching a company. While 89% said they are quite likely to buy from brands that respond to all reviews left.
Although this is a survey on local commerce, it indicates a trend that has been expanding to all segments .
With potential customers looking for credible customer stories before making a purchase, reviews provide a level of trust that is often greater than the brand could achieve alone.
So, how can you encourage consumers to leave reviews about your company? Keep reading to find out how!
What is a review or evaluation?
A review is a reflection of a customer's experience with a company's products or services. Reviews can be found on the brand's own website, as well as on other platforms such as Google Reviews, social media, marketplaces (if you also sell your product on these platforms) and even on Reclame Aqui, in the case of negative experiences.
Consumers often look to customer reviews during their purchasing journey to understand how your product works and whether it’s worth the investment.
Almost anyone can post a review online, and these reviews can contain good information, negative experiences, and sometimes even false claims about your business.
In turn, consumers view these reviews as a trusted source of information. In fact, nearly 4 in 5 consumers (79%) find online reviews as helpful as personal recommendations from friends and family, according to Bright Local research .
Third-Party Reviews: Why Are They Important?
Published on third-party pages, this type of review is collected outside the company's website. Own reviews are collected and published directly on the corporate website.
In this way, third-party reviews can be seen as more legitimate and add an extra layer of authenticity for the consumer.
Therefore, to gain trust — and increase sales — it is also important to have reviews about your product or service on other portals, not controlled by your company, such as Google, Facebook and other channels.