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How to measure the effectiveness of YouTube Shorts?

Posted: Wed Jan 22, 2025 10:48 am
by armdrejoan
1. Analyze the number of views and interaction rate
Evaluate the popularity and audience engagement of short videos by analyzing the number of views, likes, comments and shares. If a video has high views and belgium consumer mobile number list interaction rates, it means that the video is loved by a broad audience.

2. Track subscription growth
Observe the growth of subscriptions during and after the cooperation, and evaluate the impact of influencer marketing cooperation on channel subscriptions. If there is significant subscriber growth, it can be indirectly inferred that this influencer marketing cooperation is very successful.

3. Analyze sales data
If the marketing activity involves the promotion of products or services, the impact of influencer marketing on sales can be evaluated by analyzing sales data. Significant sales growth indicates that the marketing campaign is effectively engaging consumers. If a discount code is provided to influencers for promotion, you can track the usage of the discount code to determine whether the marketing campaign is successful.

KOL Radar "AI Insight Report"
Source: KOL Radar

KOL Radar's "AI Insight Report" can analyze the interaction data between influencer posts and videos to analyze the effectiveness of this influencer marketing cooperation and ensure that the candidate can effectively play the value of marketing.

in conclusion
Through YouTube Shorts, you can capture the audience's attention and deliver your message in a shorter time, attracting a wider audience. Short video marketing and influencer marketing are both current marketing trends. Brands can use the AI ​​big data of the KOL Radar platform to accurately select YouTube influencers to cooperate with who are in line with audience interests and brand image, and formulate effective marketing strategies with short videos. Content, easily track the results of influencer cooperation through KOL Radar and improve the effectiveness of influencer marketing!