Types of advertising in Telegram
Posted: Wed Jan 22, 2025 10:50 am
So, if you have decided that you need advertising in a Telegram channel, all that remains is to decide on its type and placement method.
Purchasing advertising in Telegram channels
The first option: order the placement of PR materials directly from the channel owner or its administrator. The second solution: the so-called advertising exchange in Telegram. Its advantage is that it allows you to get all the input data on a particular channel: how it is promoted; what PR topics it posts most often; what is its effectiveness; channel development according to key characteristics, etc.
The second method is not only more convenient, it is also more reliable. The fact is that audience activity can be created artificially by bots and non-unique views. Without knowing this, you will actually be deceived, since your ad will be seen by far fewer real users than stated.
This way of telling about yourself can be considered almost universal. It is appropriate for advertising another channel, service, product, bots. It is also used by people who earn money on traffic arbitrage. And they know how to make a profit and not lose.
Among the advantages of the above-mentioned advertising in Telegram are:
easy control over the number of views of a publication;
availability of statistics that are what makes overseas chinese in australia data valuable asset important for making a decision on concluding or renewing an advertising contract;
a wide choice of channels, among which you will choose the one that is aimed at your target audience.
This type of Telegram advertising also has its disadvantages :
high cost;
the risk of ending up on a channel with an inflated (artificially created) audience.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153
Purchasing advertising in Telegram channels
The first option: order the placement of PR materials directly from the channel owner or its administrator. The second solution: the so-called advertising exchange in Telegram. Its advantage is that it allows you to get all the input data on a particular channel: how it is promoted; what PR topics it posts most often; what is its effectiveness; channel development according to key characteristics, etc.
The second method is not only more convenient, it is also more reliable. The fact is that audience activity can be created artificially by bots and non-unique views. Without knowing this, you will actually be deceived, since your ad will be seen by far fewer real users than stated.
This way of telling about yourself can be considered almost universal. It is appropriate for advertising another channel, service, product, bots. It is also used by people who earn money on traffic arbitrage. And they know how to make a profit and not lose.
Among the advantages of the above-mentioned advertising in Telegram are:
easy control over the number of views of a publication;
availability of statistics that are what makes overseas chinese in australia data valuable asset important for making a decision on concluding or renewing an advertising contract;
a wide choice of channels, among which you will choose the one that is aimed at your target audience.
This type of Telegram advertising also has its disadvantages :
high cost;
the risk of ending up on a channel with an inflated (artificially created) audience.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153