Displaying an advertising message
Number of demonstrations.
Ad impression is the loading (display) of an advertisement on a website when a user visits it. Demonstration does not mean that the visitor will necessarily see the advertisement, as it can tongliao mobile phone numbers database be located in any part of the page.
Demonstration means that the ad has loaded on the page the user has visited. Accordingly, he can see this advertising message.
Most online advertising placement systems allow you to customize your ads based on specific criteria (for example, display ads on specific days of the week, at a specific time, with a set frequency, in selected territories, etc.).
Number of unique impressions.
The number of unique impressions does not include repeated views of the ad by the same user. Based on this indicator, you can judge how large the audience is that viewed the ad message.
It is important to understand that the total user reach during an advertising campaign cannot be calculated as the sum of the reach on each site, since the same users may be found on different resources.
Intersection of audiences.
Internet Advertising Effectiveness
It is especially interesting to analyze the intersection of audiences of advertising platforms when assessing the effectiveness of online advertising. That is, to count how many users saw the message on several platforms at once.
Information about audience overlap can be presented as follows.
Table 3. Audience overlap, number of users
The site
A
B
C
D
E
A
20,000
5,000
10,000
7,000
1,000
B
5,000
40,000
15,000
8,000
1,000
C
10,000
15,000
70,000
10,000
8,000
D
7,000
8,000
10,000
40,000
5,000
E
1,000
1,000
8,000
5,000
9,000
For each platform, the table shows data on the number of common users with each of the other platforms. For ease of visual assessment of the indicators, they are expressed as percentages.
Table 4. Audience overlap, %
Key criteria for the effectiveness of online advertising
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