3 brands experimenting with social media personalization
Posted: Wed Jan 22, 2025 10:57 am
A screenshot of the sentiment summary in Sprout's Social Listening solution. In the middle of the report is a chart that shows how much positive and negative sentiment there is for the brand. On the right side of the report are messages and their assigned sentiment type. This empowers you to explore what messages and customer feedback is luxembourg b2b leads impacting your brand's sentiment.
Some forward-thinking brands have already introduced social media personalization to their strategies. Here’s a roundup of three brands who excel at data-driven targeting, elevated customer care and turning customer insights into content.
The Sill grows their loyal fanbase
The plant delivery service, The Sill, became a personal favorite of mine a few years ago. I regularly peruse their website and social media pages looking for plants that would make the perfect gifts to celebrate the birthdays, engagements and anniversaries of my friends and family. I can assume the company is aware of my activity, as their sponsored posts regularly show up in my Instagram feed.
A screenshot of a sponsored post from The Sill that appeared in the author's Instagram feed. The post includes a video crafted by a creator who talks about the many different plant options offered by the company.
When I recently resubscribed to their email list while shopping on their site, a sponsored post mentioning the plant in my cart popped up in my Instagram feed within minutes. The Sill’s targeted ad strategy provides a seamless cross-channel customer experience that enriches my shopping and keeps the brand top of mind.
A sponsored post from The Sill that includes the text: There are items waiting in your cart. The post is a graphic featuring many plant images.
Considerations: As the pressure builds for your team to rely on first-party data, are you prepared to meet your customer across their purchasing journey? Like The Sill, can you provide sponsored recommendations and reminders to a targeted audience? Are there new opportunities to engage and re-engage your most loyal customers to drive revenue?
Chewy immortalizes pet parents’ love of their fur babies
Chewy, the pet retailer, is renowned for their above and beyond customer care efforts—on social and beyond. They are famous for a campaign where they send their customers hand-painted portraits of their pets to celebrate their birthdays and oth
Some forward-thinking brands have already introduced social media personalization to their strategies. Here’s a roundup of three brands who excel at data-driven targeting, elevated customer care and turning customer insights into content.
The Sill grows their loyal fanbase
The plant delivery service, The Sill, became a personal favorite of mine a few years ago. I regularly peruse their website and social media pages looking for plants that would make the perfect gifts to celebrate the birthdays, engagements and anniversaries of my friends and family. I can assume the company is aware of my activity, as their sponsored posts regularly show up in my Instagram feed.
A screenshot of a sponsored post from The Sill that appeared in the author's Instagram feed. The post includes a video crafted by a creator who talks about the many different plant options offered by the company.
When I recently resubscribed to their email list while shopping on their site, a sponsored post mentioning the plant in my cart popped up in my Instagram feed within minutes. The Sill’s targeted ad strategy provides a seamless cross-channel customer experience that enriches my shopping and keeps the brand top of mind.
A sponsored post from The Sill that includes the text: There are items waiting in your cart. The post is a graphic featuring many plant images.
Considerations: As the pressure builds for your team to rely on first-party data, are you prepared to meet your customer across their purchasing journey? Like The Sill, can you provide sponsored recommendations and reminders to a targeted audience? Are there new opportunities to engage and re-engage your most loyal customers to drive revenue?
Chewy immortalizes pet parents’ love of their fur babies
Chewy, the pet retailer, is renowned for their above and beyond customer care efforts—on social and beyond. They are famous for a campaign where they send their customers hand-painted portraits of their pets to celebrate their birthdays and oth