Auto Ads and Snippets
Posted: Thu Jan 23, 2025 3:16 am
By participating in the Yandex.Auto affiliate program, you can increase your site traffic and increase your audience. This option is relevant if your resource contains private and commercial automotive-related ads. At the same time, participation in the program is considered voluntary and free of charge.
Auto Ads and Snippets
The main advantage is the ranking of ads on the Yandex.Auto service and the ability to include your offers in a block that is located above the search results list.
Videos and snippets
If you are engaged in video band database content, then with the help of Yandex you can index the corresponding media files published on the network. After its execution, these materials will be placed in the Yandex.Video service. The following will be visible on the search results pages: splash image, title, text description, and other service data. Moreover, a preview of video files will be available.
Google not only supports schema.org markup, but also recommends using micro-markup. If you want this search engine to index your video, you should use the schema.org/VideoObject type. In this case, the markup should be inserted directly into the html page where the media file is published.
Micro-markup
Almost all snippet expansion options in Google are performed automatically. To influence the formation of the snippet, you should use microdata, which are additional properties. They are inserted into the code specifically for the search robot.
By and large, microdata is the main way to expand snippets.
Events and Snippets
If you are holding any event, then an extended description will be very useful. For correct display in search results, it is necessary to add micro-markup to the html code of the page.
Schema.org serves as a basic dictionary that is easily accepted by Google and Yandex.
The extended event snippet includes additional information fields with quick links for navigation: date, name and location.
Adding a Business to Google Maps
Google can automatically detect your business and include it in its maps. Microdata makes this process easier.
Every business has an address, name, URL, and phone number. This information can be included in a snippet using microdata, microformats, or RDF. Google recognizes company properties inherited from the hCard microformat.
The same property name can be used for microdata, microformats, and RDF. If the property names for microdata/RDF and microformats are different, the property name for microformats is put in brackets. Note that the characteristics in bold are
Auto Ads and Snippets
The main advantage is the ranking of ads on the Yandex.Auto service and the ability to include your offers in a block that is located above the search results list.
Videos and snippets
If you are engaged in video band database content, then with the help of Yandex you can index the corresponding media files published on the network. After its execution, these materials will be placed in the Yandex.Video service. The following will be visible on the search results pages: splash image, title, text description, and other service data. Moreover, a preview of video files will be available.
Google not only supports schema.org markup, but also recommends using micro-markup. If you want this search engine to index your video, you should use the schema.org/VideoObject type. In this case, the markup should be inserted directly into the html page where the media file is published.
Micro-markup
Almost all snippet expansion options in Google are performed automatically. To influence the formation of the snippet, you should use microdata, which are additional properties. They are inserted into the code specifically for the search robot.
By and large, microdata is the main way to expand snippets.
Events and Snippets
If you are holding any event, then an extended description will be very useful. For correct display in search results, it is necessary to add micro-markup to the html code of the page.
Schema.org serves as a basic dictionary that is easily accepted by Google and Yandex.
The extended event snippet includes additional information fields with quick links for navigation: date, name and location.
Adding a Business to Google Maps
Google can automatically detect your business and include it in its maps. Microdata makes this process easier.
Every business has an address, name, URL, and phone number. This information can be included in a snippet using microdata, microformats, or RDF. Google recognizes company properties inherited from the hCard microformat.
The same property name can be used for microdata, microformats, and RDF. If the property names for microdata/RDF and microformats are different, the property name for microformats is put in brackets. Note that the characteristics in bold are