In practical terms, Email Marketing is sending messages via email to attract potential customers . This concept is that simple, but we will also add that it does not include sending spam or junk messages, because it is about quality content that is really of interest to the people you send it to.
Another concept that we like, because we think it hits the nail on the head, is that of blogger Vilma Nuñez, who says that Email Marketing is “ a technique used by brands to contact their target audience through email. This marketing technique includes newsletters and mailings and, above all, a good strategy that supports the actions carried out.”
For its part, Wikipedia defines it as “ In general terms, the term “Email Marketing” is normally used to refer to sending email messages with the purpose of improving a company's relationship with its current or uruguay whatsapp resource former customers, to generate customer and business loyalty, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.”
As you can see, the common point is that the main objective is to create a direct connection with your potential client, but another very important point is the fact that these are emails that have a strategy behind them and are not sent without an apparent reason.
Furthermore, it is not an invasive technique, as the user decides that he or she wants to receive information, whether it be offers, blogspot, ebook, etc., about your product, brand or services, so you can increase your sales and engagement with people who are really interested in what you offer.