Trend 10: Social data remains key
Posted: Thu Jan 23, 2025 3:22 am
Our last social media trend on our list is one of the most important: marketers will be more data-driven than ever. Proving the value of social media is a common challenge for marketers, and leading with data can show the impact behind their efforts to secure more buy-in and resources. The Sprout Social Index™ found 65% of marketing leaders say demonstrating how social media campaigns are tied to business goals is crucial for securing social investment, followed by quantifying cost savings using social (52%). Sharing social data via dashboards or data visualizations are two other priorities.
Social teams will evolve how they measure success. Although overall cyprus b2b leads engagement will remain important, social teams will also consider other factors such as production efficiency and the volume of positive feedback from leadership. Measuring the number of teams using social data to inform their work or share content is also important.
Data visualization from The Sprout Social Index™ showing how social teams measure success internally. Production efficiency is ranked first, followed by volume of positive feedback from leadership, number of teams who use social date to inform their work and share content to amplify reach and success rate of securing more budget.
Brand takeaway: Use robust data storytelling to demonstrate the ROI of social media efforts. Consider how you can use AI to help automate data visualization to help contextualize impact in a digestible way. Think about how you may need to evolve your success metrics to accurately measure your social campaigns. Adopting comprehensive measurement strategies can help you better justify social investments and drive strategic growth.
Learn more about social media trends in 2025
There are so many trends ahead going into 2025. This list just scratches the surface of what your brand should know. Read The 2025 Sprout Social Index for more.
Social teams will evolve how they measure success. Although overall cyprus b2b leads engagement will remain important, social teams will also consider other factors such as production efficiency and the volume of positive feedback from leadership. Measuring the number of teams using social data to inform their work or share content is also important.
Data visualization from The Sprout Social Index™ showing how social teams measure success internally. Production efficiency is ranked first, followed by volume of positive feedback from leadership, number of teams who use social date to inform their work and share content to amplify reach and success rate of securing more budget.
Brand takeaway: Use robust data storytelling to demonstrate the ROI of social media efforts. Consider how you can use AI to help automate data visualization to help contextualize impact in a digestible way. Think about how you may need to evolve your success metrics to accurately measure your social campaigns. Adopting comprehensive measurement strategies can help you better justify social investments and drive strategic growth.
Learn more about social media trends in 2025
There are so many trends ahead going into 2025. This list just scratches the surface of what your brand should know. Read The 2025 Sprout Social Index for more.