Is It Time for a B2B Website Refresh?

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Make notes on each lead including whether it was a qualified lead, went to a proposal/quote state, if it was won/lost/closed, and the dollar amount of the quote/deal. If you have Google Analytics or lead tracking software, take a look at the last touch attribution for each lead. Was it a Google Organic Search lead, a Referral, a lead from a Google Ad, etc. This takes a bit of work to complete but can give you an accurate read on the types and quality of leads your website is generating. It also gives insight into the sales process for handling inbound website leads.

If the leads are lackluster or are quality but not enough volume, a website redesign will often help to improve lead generation.

Is It Time for a B2B Website Refresh?
Depending on your industry and your business goals, a website refresh saudi arabia cell phone number may be needed every 3-4 years. A B2B website redesign does take time, but it’s crucial to have a polished, digital representation of your brand that accurately represents your products and services. A current web design is no longer a need to have in 2022, it’s a must-have to be successful.






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