Remarketing campaign: what is it and how can I apply it to my brand?
Posted: Thu Jan 23, 2025 3:37 am
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Fizzing 360° Digital Marketing
Have you ever seen your e-commerce shopping carts being abandoned? Unfortunately, this practice is very common. According to Moosend, the global cart abandonment rate is 69%. In Latin America, the percentage is 75.3%. In Brazil, according to E-Commerce Radar, the number reaches 82%. However, there are digital marketing strategies that can be used to reach this potential customer who has shown interest in your products or services. One of them is the remarketing campaign , which aims to attract leads who interact with a brand. See below what it is and how to apply this concept assertively in your business.
What is a remarketing campaign?
A remarketing campaign is a digital marketing strategy fusion database aims to reach people who have already shown interest in a brand. Whether interacting through social media or browsing an e-commerce site , the user shows that they like a company and its products or services. This opportunity cannot be missed. This is when remarketing comes into play.
How to apply the remarketing campaign?
To run a remarketing campaign , you can use several available tools, such as Facebook Ads and Google Ads , for example. This technique can be used in several ways to attract leads. If you don't know how to use it in your business, you're in the right place. Check out the tips we'll present below.
Email marketing
Email marketing is one of the most classic methods used in remarketing campaigns. It can be used to invite users to complete a purchase that was abandoned in an e-commerce shopping cart. Cart recovery is one of the most widely used methods in the market. In addition to this possibility, email marketing can also be used to offer website sales to consumers who have not visited the site for some time. Even if the person does not provide their email address when registering, it is possible to capture it through cookies that they have authorized.
Whatsapp
WhatsApp can be used to promote a brand and improve customer relationships. Remarketing campaigns are used on the app to send messages about new products or services to consumers who have already made purchases in the past and may be interested in purchasing them. Investing in personalized messages, with the person's name, is the best option. This will make them feel closer to the brand.
Advertisements
One option that provides results is to advertise on Facebook, Instagram and on Google partner sites. Imagine that a user is interacting with your e-commerce site, looking at several products, but decides to leave the site without purchasing any. When accessing Facebook, they come across an ad for those products they viewed on your site. This is possible thanks to Facebook Ads and Google Ads, tools that should be used to carry out this remarketing campaign. To do this, they must have information, generated by cookies, about who the leads are that have had contact with your communication and sales networks.
Fizzing 360° Digital Marketing
Have you ever seen your e-commerce shopping carts being abandoned? Unfortunately, this practice is very common. According to Moosend, the global cart abandonment rate is 69%. In Latin America, the percentage is 75.3%. In Brazil, according to E-Commerce Radar, the number reaches 82%. However, there are digital marketing strategies that can be used to reach this potential customer who has shown interest in your products or services. One of them is the remarketing campaign , which aims to attract leads who interact with a brand. See below what it is and how to apply this concept assertively in your business.
What is a remarketing campaign?
A remarketing campaign is a digital marketing strategy fusion database aims to reach people who have already shown interest in a brand. Whether interacting through social media or browsing an e-commerce site , the user shows that they like a company and its products or services. This opportunity cannot be missed. This is when remarketing comes into play.
How to apply the remarketing campaign?
To run a remarketing campaign , you can use several available tools, such as Facebook Ads and Google Ads , for example. This technique can be used in several ways to attract leads. If you don't know how to use it in your business, you're in the right place. Check out the tips we'll present below.
Email marketing
Email marketing is one of the most classic methods used in remarketing campaigns. It can be used to invite users to complete a purchase that was abandoned in an e-commerce shopping cart. Cart recovery is one of the most widely used methods in the market. In addition to this possibility, email marketing can also be used to offer website sales to consumers who have not visited the site for some time. Even if the person does not provide their email address when registering, it is possible to capture it through cookies that they have authorized.
WhatsApp can be used to promote a brand and improve customer relationships. Remarketing campaigns are used on the app to send messages about new products or services to consumers who have already made purchases in the past and may be interested in purchasing them. Investing in personalized messages, with the person's name, is the best option. This will make them feel closer to the brand.
Advertisements
One option that provides results is to advertise on Facebook, Instagram and on Google partner sites. Imagine that a user is interacting with your e-commerce site, looking at several products, but decides to leave the site without purchasing any. When accessing Facebook, they come across an ad for those products they viewed on your site. This is possible thanks to Facebook Ads and Google Ads, tools that should be used to carry out this remarketing campaign. To do this, they must have information, generated by cookies, about who the leads are that have had contact with your communication and sales networks.