How social data can inform your influencer collaborations
Posted: Thu Jan 23, 2025 3:39 am
Topicals maintained a similar momentum with a brand trip to Ghana in December 2023, #TopicalsGoneToGhana. The social media campaign achieved what happens when brands do influencer trips the right way.
A carousel post from #TopicalsGoneToGhana campaign. The featured photo shows a Dior purse, money and Topicals lip care products.
#TopicalsGoneToGhana happened during Detty December, a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. czechia b2b leads Thousands flock to Ghana, Nigeria and Senegal from across the globe to enjoy Detty December.
LinkedIn post from Vogue Business featuring an article highlighting Topicals as a good example of influencer marketing.
Topicals appealing to culture and aligning with influencers that resonate with their audience achieves a top priority for marketers: authentic messaging while building brand awareness.
A LinkedIn post from Dante Nicholas praising Topicals for their influencer-brand partnerships. He talks about how he loves to seeing intentional collaborations and encourages brands to ensure their influencers and their audiences are aligned with their business goals and identity.
If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships.
Along with authenticity, businesses should seek out social data to inform their influencer-brand partnerships. Think of influencers as the artists that bring a song to life with their voice. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.
A carousel post from #TopicalsGoneToGhana campaign. The featured photo shows a Dior purse, money and Topicals lip care products.
#TopicalsGoneToGhana happened during Detty December, a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. czechia b2b leads Thousands flock to Ghana, Nigeria and Senegal from across the globe to enjoy Detty December.
LinkedIn post from Vogue Business featuring an article highlighting Topicals as a good example of influencer marketing.
Topicals appealing to culture and aligning with influencers that resonate with their audience achieves a top priority for marketers: authentic messaging while building brand awareness.
A LinkedIn post from Dante Nicholas praising Topicals for their influencer-brand partnerships. He talks about how he loves to seeing intentional collaborations and encourages brands to ensure their influencers and their audiences are aligned with their business goals and identity.
If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships.
Along with authenticity, businesses should seek out social data to inform their influencer-brand partnerships. Think of influencers as the artists that bring a song to life with their voice. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.