Learn how to make a Digital Marketing plan for your IT company
Posted: Sun Dec 22, 2024 6:55 am
One of the biggest concerns for many CEOs of technology companies is that their Marketing departments are reactive and follow what is happening in the company. Typically, the Marketing departments of these companies are merely operational, they do not plan or define strategies to achieve results. If your IT company falls into this group, then you need to implement a strategic Digital Marketing plan .
How to make a Digital Marketing plan that generates results?
To create a strategic Digital Marketing plan, you must first know thailand telegram viral who your typical customers are, what their preferences, fears and needs are. You must be able to perfectly characterize your market. These are called “personas”.
Only after defining the profile you want to reach can you start to outline the Digital Marketing strategy that your company will follow . But first of all, you still need to diagnose your digital channels.
Here are some questions you should consider:
Is your company's website optimized for SEO?
Is the website responsive and user-friendly?
Do you have social networks and are they updated frequently?
Does your website already have a blog? And is that blog updated frequently?
Do you send newsletters periodically to your customers and prospects?
Once this analysis has been completed, it is time to correct anything that is not in line with best Digital Marketing practices and take action. This is the stage where it is important to define the keywords that your target audience searches for when looking for goods and services related to your business. Once the keywords have been defined, it is time to optimize the content across the various media, taking these keywords into account.
It all starts on your IT company's website
Start with your website and newsletters (if you have one) and then move on to social media. Once all your digital channels and media are optimized, it’s time to plan the content you’ll need to produce in time so that your Digital Marketing plan can produce results.
You need to define which topics to cover for each persona, depending on their level of maturity regarding the products or services you sell. It is important to take into account the keywords you defined for each topic. Next, you will define which articles to produce for the Blog and their frequency, which posts to place on the various social networks and the topics of your next Marketing email sends.
This time-based planning must take into account the frequency of publication, the keywords to be promoted and the target audience. Only by integrating all content will your Digital Marketing plan generate results in terms of leads and, subsequently, sales.
How to make a Digital Marketing plan that generates results?
To create a strategic Digital Marketing plan, you must first know thailand telegram viral who your typical customers are, what their preferences, fears and needs are. You must be able to perfectly characterize your market. These are called “personas”.
Only after defining the profile you want to reach can you start to outline the Digital Marketing strategy that your company will follow . But first of all, you still need to diagnose your digital channels.
Here are some questions you should consider:
Is your company's website optimized for SEO?
Is the website responsive and user-friendly?
Do you have social networks and are they updated frequently?
Does your website already have a blog? And is that blog updated frequently?
Do you send newsletters periodically to your customers and prospects?
Once this analysis has been completed, it is time to correct anything that is not in line with best Digital Marketing practices and take action. This is the stage where it is important to define the keywords that your target audience searches for when looking for goods and services related to your business. Once the keywords have been defined, it is time to optimize the content across the various media, taking these keywords into account.
It all starts on your IT company's website
Start with your website and newsletters (if you have one) and then move on to social media. Once all your digital channels and media are optimized, it’s time to plan the content you’ll need to produce in time so that your Digital Marketing plan can produce results.
You need to define which topics to cover for each persona, depending on their level of maturity regarding the products or services you sell. It is important to take into account the keywords you defined for each topic. Next, you will define which articles to produce for the Blog and their frequency, which posts to place on the various social networks and the topics of your next Marketing email sends.
This time-based planning must take into account the frequency of publication, the keywords to be promoted and the target audience. Only by integrating all content will your Digital Marketing plan generate results in terms of leads and, subsequently, sales.