The Perfect Hook
Posted: Thu Jan 23, 2025 3:50 am
A sales pitch hook is like a well-made snowball. It should be small, sticky, and irresistible. Don’t bury your prospect in a storm of information. Keep it concise, clear, and compelling.
Focus on benefits, not features : People care about what your product can do for them, not the nitty gritty details. Emphasize your value proposition. For example, instead singapore phone number list of saying, “Our software has a user-friendly interface,” say, “Our software will save your team hours of manual work every week.”
Use a strong call-to-action: Don’t be shy about asking for the next step. Be clear about what your prospect wants, whether it’s a meeting, a demo, or a free trial.
Example: “Can we talk briefly for 15 minutes to discuss your specific needs?”
10 Cold Calling Tips Image 3
Tip 6: Learn the art of follow-up
Follow-up is like clearing snow. Keep going until the road is clear. Don't give up on a prospect after one call. Persistence pays off.
Set a follow-up time : Don’t be a pest, don’t be a ghost. Find the right balance of follow-up without being annoying. For example: Send a personalized email a day or two after the call, and have a follow-up call a week later.
Add value : Don’t just say, “Hey, remember me?” Provide valuable content, such as a related article or industry report.
For example, share a case study of a similar company that benefited from your product.
Tip 7: Use Technology
In today’s digital age, technology is your snow blower. Use it to streamline your cold calling efforts.
Focus on benefits, not features : People care about what your product can do for them, not the nitty gritty details. Emphasize your value proposition. For example, instead singapore phone number list of saying, “Our software has a user-friendly interface,” say, “Our software will save your team hours of manual work every week.”
Use a strong call-to-action: Don’t be shy about asking for the next step. Be clear about what your prospect wants, whether it’s a meeting, a demo, or a free trial.
Example: “Can we talk briefly for 15 minutes to discuss your specific needs?”
10 Cold Calling Tips Image 3
Tip 6: Learn the art of follow-up
Follow-up is like clearing snow. Keep going until the road is clear. Don't give up on a prospect after one call. Persistence pays off.
Set a follow-up time : Don’t be a pest, don’t be a ghost. Find the right balance of follow-up without being annoying. For example: Send a personalized email a day or two after the call, and have a follow-up call a week later.
Add value : Don’t just say, “Hey, remember me?” Provide valuable content, such as a related article or industry report.
For example, share a case study of a similar company that benefited from your product.
Tip 7: Use Technology
In today’s digital age, technology is your snow blower. Use it to streamline your cold calling efforts.