Remote interaction services
Posted: Thu Jan 23, 2025 3:55 am
This is a good example where the market is segmented by geography. eRoom Technology provides virtual collaboration services via the Internet, which is relevant for such large corporations as Hewlett-Packard, Pfizer and Ford. These clients have offices all over the world, and it is important to maintain stable communication for the coordinated work of employees located in different parts of the world. This is exactly what eRoom Technology provides.
Thus, a training program for 47 employees from several countries was developed specifically for Ford, and then a group of these people was formed to solve specific corporate problems. The result of eRoom Technology's work was a reliable online communication environment. Now any employee included in the formed group can log in to the system and get access to the necessary documentation, as well as express their ideas in a common chat.
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4 Market Segmentation Strategies
Concentrated Marketing
In this case, each section is vnpay database offered only one product. The strategy of concentrated segmentation is relevant for small businesses and companies with limited resources. Often, this results in strengthening the position of players in specific market sections.
This strategy can be slightly modified by offering one product to several consumer categories at once. This increases demand and, as a result, profitability. That is, the company initially adheres to concentrated marketing, and then, responding to market changes, expands segments accordingly.
This is the path chosen by Kellogg's. Due to the decline in birth rates, demand for the company's products - children's breakfasts - has fallen. In order to maintain sales volumes, management decided to reorient the main product towards an adult target audience.
Johnson & Johnson has taken a similar tactic, marketing baby shampoos and skin care products to older people.
Concentrated Marketing
But expanding segments will have a positive effect provided that the brand already has a consistently loyal clientele, and attracting new clients will not affect it in any way.
Assortment strategy
The essence of such segmentation is to provide one section with several products to choose from. Here a problem may arise, which is also relevant for the previous strategy. The work is carried out within one subgroup, and in the event of unfavorable conditions, the entrepreneur is threatened with the loss of all its representatives at once.
This risk exists, for example, for the Toddler University company, which produces children's shoes. If market giants like Reebok or Nike lay claim to the same segment, this company may lose all its customers.
Thus, a training program for 47 employees from several countries was developed specifically for Ford, and then a group of these people was formed to solve specific corporate problems. The result of eRoom Technology's work was a reliable online communication environment. Now any employee included in the formed group can log in to the system and get access to the necessary documentation, as well as express their ideas in a common chat.
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
4 Market Segmentation Strategies
Concentrated Marketing
In this case, each section is vnpay database offered only one product. The strategy of concentrated segmentation is relevant for small businesses and companies with limited resources. Often, this results in strengthening the position of players in specific market sections.
This strategy can be slightly modified by offering one product to several consumer categories at once. This increases demand and, as a result, profitability. That is, the company initially adheres to concentrated marketing, and then, responding to market changes, expands segments accordingly.
This is the path chosen by Kellogg's. Due to the decline in birth rates, demand for the company's products - children's breakfasts - has fallen. In order to maintain sales volumes, management decided to reorient the main product towards an adult target audience.
Johnson & Johnson has taken a similar tactic, marketing baby shampoos and skin care products to older people.
Concentrated Marketing
But expanding segments will have a positive effect provided that the brand already has a consistently loyal clientele, and attracting new clients will not affect it in any way.
Assortment strategy
The essence of such segmentation is to provide one section with several products to choose from. Here a problem may arise, which is also relevant for the previous strategy. The work is carried out within one subgroup, and in the event of unfavorable conditions, the entrepreneur is threatened with the loss of all its representatives at once.
This risk exists, for example, for the Toddler University company, which produces children's shoes. If market giants like Reebok or Nike lay claim to the same segment, this company may lose all its customers.