How to calculate your YouTube engagement rate

[fomayof928@mowline]

Video titles, descriptions and formats. These details help YouTube understand what your content actually is. Likewise, these details help ensure that your videos get suggested across other YouTube channels that serve a similar demographic or audience. This would make it more likely to attract a more highly engaged audience to your videos.
Topics and target audience. Simply put, your YouTube denmark b2b leads engagement is largely dependent on your audience and industry. A SaaS company or niche channel will likely have a lower ceiling of potential viewership. That said, sticking to consistent themes and topics for a specific target audience will set you up for more engagement than making your channel a dumping ground for clips.
This list isn’t the be-all, end-all of YouTube engagement. How users engage with YouTube content formatting will be ever-evolving as the platform changes over time. That said, these are all factors that channels (mostly) have control over at the time of writing.

Here’s a simplified formula to figure out your engagement rate:

Total interactions / total impressions x 100 = engagement rate percentage

To calculate your YouTube engagement rate, start with your total video interactions. Interactions include views, shares, “Dislikes,” “Likes,” comments, new subscribers, and lost subscribers. If those are too many metrics to count to be relevant to the goals of your YouTube channel, it’s customary to narrow down your interactions to just “Likes,” comments, and shares. These three metrics are considered to be the most valuable metrics to determine engagement on YouTube.

Second, you’ll want to take your total number of interactions and divide it by your total impressions. Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.”