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While long-form content is clearly the “winner” in this case, it’s important to understand that simply writing longer articles isn’t enough to be successful, and it won’t automatically bring you more traffic.

In fact, long-form content likely performs better because it provides users with in-depth information about a topic, not just because it contains more words. When creating content, you should keep this in mind. Focus on the essential elements of effective content, such as unique and engaging copy, solid research, and relevant information, rather than just length.

This also applies to what your users are looking for. If your audience only wants a short answer to a question, a 20-minute read will only turn them off. In such cases, a shorter article may be more beneficial. So make sure to analyze user intent and understand your audience’s needs before you start writing.

Semrush's SEO Writing Assistant tool can help you amazon phone number list with this task, allowing you to identify the ideal content length based on competitor articles that already rank for the keywords you're targeting.


The title is one of the most important elements of an article; it acts as a window into the content. The reader relies on this title to decide whether or not to open the article.

There are a number of different approaches, but which ones tend to work well?

There are several ways to come up with the right title for a blog post: you can choose a popular question asked online, or come up with a guide that solves a specific problem.

During our research, we tried to determine which titles get you more page views, backlinks, and shares