The Pros and Cons of Being an Advertising Specialist
Posted: Thu Jan 23, 2025 4:11 am
However, one should not think that everything is smooth and that the profession of a PR professional is ideal and devoid of any shortcomings. The latter include:
high level of competition among specialists in this profession in the labor market;
excess written work (you need to be prepared to defend all your proposals on paper to your superiors who allocate budgets);
the need to always have a cool head (especially when dealing with clients), which does not always correlate with the need to maintain a creative atmosphere;
a frequent lack of advertising database understanding of the goals of consumers (sometimes the employer organization may act as such);
in advertising, one incorrectly placed word or erroneous phrase can turn an entire audience away from you. Therefore, PR can be positioned as a sphere with a high degree of personal responsibility and influence of the human factor on the final result.
The Pros and Cons of Being an Advertising Specialist
But still, the work of an advertising specialist remains attractive to many. For what reasons?
Room for creativity and creative thinking.
A large amount of communication, which extroverts like.
The presence of a significant number of non-standard, exciting events, ranging from presentations to promotional events and the creation of various tools to increase customer activity, such as, for example, loyalty programs for customers .
High pace of business activity.
Upon achieving significant results (and this is possible here like in no other field), a sharp career take-off is likely.
Attractive prospects for self-development and income growth.
Studying different markets provides a side benefit of broadening your horizons and gaining information about profitable areas of activity.
But, of course, the scale of the activities of the underlying organization (be it a private company or even a government agency) plays a very important role.
Functions and responsibilities of an advertising specialist
Let's be honest: the job of an advertiser is not for everyone. If the subject is essentially an introvert or simply does not shine with creative talents, then as a PR specialist he will most likely not achieve success, and the organization will only lose from his activities (a striking example of such a person in the wrong place is Comrade Ogurtsov from the film "Carnival Night" by E. Ryazanov).
To work as an advertiser, a person must have inner confidence, ambition and an active life position. And in addition, you must not be afraid to take responsibility and be able to defend your point of view, even if it goes against the opinion of your superiors.
What is included in the functions of an advertising specialist, at least in the position of department head?
Studying the market through marketing research (the most labor-intensive part).
Developing an advertising strategy for an organization. (This is not the same as coming up with PR campaigns.)
Defining target audiences for products launched on the market.
Determining the methods of PR for products and operators who will place this advertising.
Budget planning (in relation to the scale of the enterprise’s activities), as well as control over the expenses incurred.
Detailed development of individual advertising campaigns.
Coordination of the PR department's activities with the work of other departments.
Analysis of the activities of your department, and first of all, the positive and negative effects of the advertising campaigns carried out.
high level of competition among specialists in this profession in the labor market;
excess written work (you need to be prepared to defend all your proposals on paper to your superiors who allocate budgets);
the need to always have a cool head (especially when dealing with clients), which does not always correlate with the need to maintain a creative atmosphere;
a frequent lack of advertising database understanding of the goals of consumers (sometimes the employer organization may act as such);
in advertising, one incorrectly placed word or erroneous phrase can turn an entire audience away from you. Therefore, PR can be positioned as a sphere with a high degree of personal responsibility and influence of the human factor on the final result.
The Pros and Cons of Being an Advertising Specialist
But still, the work of an advertising specialist remains attractive to many. For what reasons?
Room for creativity and creative thinking.
A large amount of communication, which extroverts like.
The presence of a significant number of non-standard, exciting events, ranging from presentations to promotional events and the creation of various tools to increase customer activity, such as, for example, loyalty programs for customers .
High pace of business activity.
Upon achieving significant results (and this is possible here like in no other field), a sharp career take-off is likely.
Attractive prospects for self-development and income growth.
Studying different markets provides a side benefit of broadening your horizons and gaining information about profitable areas of activity.
But, of course, the scale of the activities of the underlying organization (be it a private company or even a government agency) plays a very important role.
Functions and responsibilities of an advertising specialist
Let's be honest: the job of an advertiser is not for everyone. If the subject is essentially an introvert or simply does not shine with creative talents, then as a PR specialist he will most likely not achieve success, and the organization will only lose from his activities (a striking example of such a person in the wrong place is Comrade Ogurtsov from the film "Carnival Night" by E. Ryazanov).
To work as an advertiser, a person must have inner confidence, ambition and an active life position. And in addition, you must not be afraid to take responsibility and be able to defend your point of view, even if it goes against the opinion of your superiors.
What is included in the functions of an advertising specialist, at least in the position of department head?
Studying the market through marketing research (the most labor-intensive part).
Developing an advertising strategy for an organization. (This is not the same as coming up with PR campaigns.)
Defining target audiences for products launched on the market.
Determining the methods of PR for products and operators who will place this advertising.
Budget planning (in relation to the scale of the enterprise’s activities), as well as control over the expenses incurred.
Detailed development of individual advertising campaigns.
Coordination of the PR department's activities with the work of other departments.
Analysis of the activities of your department, and first of all, the positive and negative effects of the advertising campaigns carried out.