Setting up advertising. Based on the audience, advertisements are created. They will be shown to these users on platforms where retargeting is available (Google Ads, social networks, third-party sites).
Display ads: Users see your ads on other sites, which encourages them to return to your site.
Retargeting tools
Facebook Ads Manager - allows you to reach your audience on social networks.
Criteo is a dynamic retargeting platform.
retargeting
Types of retargeting
1. Standard retargeting
Shows ads to users who have bulk sms services in ghana already visited your site. For example, users see banners with products they have viewed.
2. Dynamic retargeting
Automatically generates personalized ads based on user actions. This is especially effective for online stores, where you can show exactly those products that the customer was interested in.
Example:
If a user searched for red sneakers, dynamic retargeting will show them exactly that model.
3. Search retargeting
Targets users who have searched for specific keywords in search engines. You can attract their attention to your offers even if they have not visited your site yet.
4. Social Media Retargeting