3. Capitalize on teachable moments

[fomayof928@mowline]

As the keeper of the “keys” to a brand’s social media accounts, social media managers are inundated with requests to posts things. Sometimes, people will make helpful suggestions and offer great content. Other times, not so much. Each of the “not so much” examples are teachable moments. Instead of responding with “No, sorry…,” and coming across like a gatekeeper, lead with “Thank you for sharing, but this is not a fit…” and communicate why. The next time they make a request, it might be the exact thing you’re looking for and you’ve gained a content partner in the process.

Another frequent request (often demand) many socia estonia b2b leads l media managers have to navigate is to establish a presence on yet another new channel. Those who don’t directly manage the brand’s social media channels often see the latest emerging platform as something that must be jumped on rather than thinking it through, assuming more is better when it comes to social. But it’s your responsibility to be strategic about the platforms your brand chooses to be active on. Ask specific questions of your colleagues and leadership to facilitate this reoccurring discussion.

Continuing the conversation
In my upcoming book, “Organic Social Media, How to Build Flourishing Online Communities,” you’ll find more conversational guides on how to approach these situations, and more tips on building trust and managing up. I also have an entire chapter on choosing the right platforms. My goal is to help you enjoy a long and successful career in this profession.

Looking for more guidance to elevate your social media career? Join The Arboretum, Sprout’s member-driven virtual community built by social media and marketing professionals.