Clearly imagine the main goal you want to achieve, for example:
to take a leading position in the market and increase sales by a certain number of times within three years;
in the next five years, open n-th number of branches in neighboring cities;
to introduce to the market and sell a certain quantity of new goods within a year;
open your own hypermarket and expand your product range by n-th volume of items in two years.
Goals and objectives of instagram database business development
Each goal needs to be broken down into tasks, for example, to achieve market leadership it is necessary to:
increase the area of warehouse premises;
modernize production facilities;
improve the efficiency of the sales department or expand it;
use new promotion formats;
find other suppliers among large networks;
open retail outlets in all areas of the city.
Each enterprise forms its goals independently, taking into account the conditions in which the business is developing. There are no universal options. Setting a goal is followed by building a tactic for achieving it and adjusting operational activities taking into account the new idea.
5 rules for business development during a crisis
Having thought through all the above points, you will have a good plan that will be easy to adjust taking into account the influence of the external environment and the internal state of affairs. Keep track of where your company is heading and compare it with what was originally planned. In doing so, it is worth adhering to the following rules.
Get out the "long box"
Work on issues that have been bothering you for a long time. For example, if you previously wanted to start monitoring the work of employees according to some strict digital indicators, then the crisis is the most appropriate time to do this. Assess the quality of their work and replace ineffective ones.
Also sort out the warehouse, find out why certain items are sold out in a month, others sit for six months, and still others are completely illiquid and just take up space. Calculate the turnover of goods.
Although a crisis does not create favorable conditions for business development, it is convenient for tough and decisive actions. Such a time is also ideal for solving personnel issues. Employees will be more receptive to changes in the life of the company if they feel that in the midst of the crisis they found themselves in a stable company.
Rules for business development in a crisis
In a crisis, the company's management can make two types of decisions:
regular (late) ones, which should have been taken a long time ago, but the company kept putting them off;
anti-crisis ones that will help businesses not only survive, but also become stronger.
Be bold and act decisively. Remember what measures you did not want or were afraid to take before the crisis and immediately begin to implement them methodically.