Step 4. Start sending push messages to subscribers

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Sending the first push notification is possible after subscribers appear. You can send messages by clicking "Send push".

When sending messages, be sure to select a list of recipients (if the service has several of your resources). In addition, it is possible to segment subscribers by browser language, region, page from which the subscription was made, by subscription date, browser.

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The notification should contain a malaysia mobile phone numbers database title (no more than 50 characters), a small text (no more than 125 characters) and a link that users will follow. Make the message short, but capacious and interesting.

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On the right, you can see what your notification will look like in different browsers.

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You can use different images for different messages (however, this is not possible in all browsers). Another option is to always add your resource logo or another image that users associate with your brand.

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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

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After pressing the "Send" button, the message will be sent immediately. You can also set up a delayed mailing. To do this, click on the clock icon and select the desired time and date. The gear allows you to select the time (from 15 minutes to 15 days) and set up sending (instant or gradual, enable or disable utm-tags).

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Once the notification has been sent, you can view the notification statistics in the "My Mailings" tab. To get detailed information, click on the message title.

At the top there is a filter that is used to select mailings from a specific resource (if you have registered more than one site).

Read also!

"USP examples to help you come up with your own that's even better"
Read more
Step 5. Set up automatic mailing
The SendPulse service allows you to set up automatic mailings with preliminary creation of a series of notifications (similar to a series of letters in an e-mail mailing). In addition, it is possible to set up automatic mailings based on RSS.

To use these options, you need to go to the "Auto-mailing" tab. We will not describe this step in detail, it is clear anyway.

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After selecting the added resource in the panel on the left, you can modify the settings – change the image, title, text on the subscription form, pop-up message style, enable/disable the welcome text.

Here you can also view statistics on the resource – how many users subscribed/unsubscribed, how many mailings were sent.

The "Subscribers" tab provides a list of all users subscribed to your mailing list. Opposite each of them there is a gear that reveals detailed information (browser, operating system, subscription date, page from which it was issued, activity). Here you can also disable/remove a subscriber from the list.

Humanized push notifications
Send push notifications about seasonal express sales.

For example, the outerwear salon "Metelitsa" created this push notification: "Polar vortex. Discounts up to 60%. Sale of coats, shoes and winter accessories."

The purpose of the mailing is to interest users.

Sometimes, notifications in the style of “reverse psychology” help attract an audience to the app. For example, the culinary blog “Cooking Together” sends messages with the following text: “It seems that these notifications don’t work. And I really wanted to share a new recipe…”.

Stay up to date with the latest news and send out fun and interesting messages regularly to help build connections!

Anti-cafe "Friday" sends customers such push notifications: "Football. Russia 3 - 4 Costa Rica. Get even for our team on Playstation."

Let your push notifications contain random questions. This will help attract customers.

Coffee shop "CoffeTime" sends subscribers: "Good morning! What coffee would you like?"

Include useful information for subscribers in your newsletters.

The hand-made goods store "Palitra" has developed the following push notification: "Scientists have proven that creativity helps people cope with the autumn blues. We are waiting for you at an open drawing lesson."

Encouraging your customers to support you via Twitter can help increase sales. Improve your social media promotion with push notifications.

An example of a message from the online store “UO”: “Tweet #UOLastCall and get a 20% discount + free delivery of orders over 1000 rubles for 2 days!”

Run a contest or lottery that will make users want to participate.

The Robinson travel agency sends out push notifications like this: "Only 1 day left until the draw for a trip to Turkey. Post a story about your trip with our agency."