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A short decade ago, one could assume they wouldn’t miss much if they took a few days off social. Now, each day brings at least ten trending topics, a brand crisis or two and countless viral products. Brands that lack well-staffed social teams aren’t just missing major moments—they forfeit countless daily opportunities to foster brand awareness and loyalty.

It’s not 2013, anymore. So why are businesses still resourcing social media teams as if it is?

As social media has evolved, so have the expectations and capabilities of social marketers and teams. They take on content creation, strategy development, data analysis, community engagement—not to mention keeping up with an ever-evolving network landscape.

The truth is there’s no one-size-fits-all social media team structure because there’s no one-size-fits-all approach to social media management. Social media org charts have to reflect the unique needs of your business and audience.

This guide is designed to help you think through the factors that go into designing a social media department that sets everyone—leaders and contributors—up for success. Keep reading for advice on team structures