Stage 4 – Analysis of demand generation, evaluation of advertising campaign effectiveness and adjustment of marketing st
Posted: Thu Jan 23, 2025 4:47 am
By this stage, data on the results of the launch of a new product or service on the market is already accumulated, on the basis of which it is possible to analyze the effectiveness of the chosen demand generation strategy. The main tasks of the marketing department at this time are:
control of consumer movement on the Customer Journey Map, interaction with customers and management of their movement;
formation of real customer value;
conducting A/B tests to determine the effectiveness of PR impact on clients and selected methods of product distribution;
using multi-channel analytics mint database to improve the effectiveness of an advertising campaign, adjust the chosen marketing strategy and tactics, and eliminate unprofitable promotion channels.
What does hypothesis testing mean?
At this stage, data on the advantages and disadvantages of the product or service, as well as information on the level of service provided, are also collected and analyzed:
Is the consumer satisfied with the use of the product or service?
Does the product satisfy all needs?
What characteristics of the purchased product are consumers most satisfied with?
What do customers dislike about a product or service?
How do consumers rate the product?
Are customers satisfied with the level of service offered?
After the analysis of factors influencing demand formation and the obtained primary data on the released product or service, the selected promotion strategy is adjusted, and loyalty programs are created aimed at maximum satisfaction of customer needs and a positive attitude towards the brand's products. In the first weeks after the launch of a new product on the market, potential buyers adapt, which determines the success of the PR campaign being organized. Surveys and focus groups can be very useful for collecting information at this stage.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
control of consumer movement on the Customer Journey Map, interaction with customers and management of their movement;
formation of real customer value;
conducting A/B tests to determine the effectiveness of PR impact on clients and selected methods of product distribution;
using multi-channel analytics mint database to improve the effectiveness of an advertising campaign, adjust the chosen marketing strategy and tactics, and eliminate unprofitable promotion channels.
What does hypothesis testing mean?
At this stage, data on the advantages and disadvantages of the product or service, as well as information on the level of service provided, are also collected and analyzed:
Is the consumer satisfied with the use of the product or service?
Does the product satisfy all needs?
What characteristics of the purchased product are consumers most satisfied with?
What do customers dislike about a product or service?
How do consumers rate the product?
Are customers satisfied with the level of service offered?
After the analysis of factors influencing demand formation and the obtained primary data on the released product or service, the selected promotion strategy is adjusted, and loyalty programs are created aimed at maximum satisfaction of customer needs and a positive attitude towards the brand's products. In the first weeks after the launch of a new product on the market, potential buyers adapt, which determines the success of the PR campaign being organized. Surveys and focus groups can be very useful for collecting information at this stage.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357