Jobs To Be Done: The Hammer That Hammers Nails
Posted: Thu Jan 23, 2025 4:48 am
What is it? JobsToBeDone is a marketing concept that puts the focus not on the product itself, but on solving the user's problem. (A beautiful ceramic mug is not needed for its own sake, but to drink tea from it).
How to use? When creating a conceptually new product, you need to formulate the buyer's JTBD step by step: choose a market strategy, write a JobStory and conduct an interview.
Will it work? Apple did the same thing at one time. You know very well where they are now. So it will work for you too!
The article explains:
The essence ig database of the Jobs To Be Done concept
Who can benefit from the JTBD methodology?
Psychology of Jobs To Be Done
2 approaches to JTBD
4 Ways to Use Jobs To Be Done
First Steps: Defining the Market for JTBD
Stages of Formulating Jobs To Be Done
The nuances of conducting interviews in Jobs To Be Done
An example of using the Jobs To Be Done concept
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of the Jobs To Be Done concept
"Jobs to be done" (JTBD) is a theory about user behavior that helps us understand how and why people decide to make their first purchase. JTBD can be used to predict future demand for a product.
The gist of this theory is that users do not buy products themselves, but “hire” them, using them as a means to perform other tasks. Simply put, a person does not buy a hammer because he needs the tool itself. He needs to nail a shelf to the wall, or, if we go even further, to improve the design of his home and optimize the space in the room.
The JTBD methodology is based on the axiom that the ultimate goal of any person is to become better. Therefore, the product should help in accomplishing this task.
The essence of the Jobs To Be Done concept
This concept is different from Cusdev or “Persona Creation”. You don’t create a collective image of the target audience and don’t try to find out how a person uses your product, but analyze the insights and difficulties of customers.
By and large, it is not so important what exactly users do with the product. Much more important is the purpose for which they buy it. Any person in the process of choosing a product goes through the so-called Struggle Moment. Jobs to be Done allows you to learn about the nuances of this process. At the same time, the theory allows you to use other research methods and does not conflict with them.
Audience information can be superimposed on the concept of "jobs". This will increase its usefulness, since you will not only get a description of potential buyers, but also find out the reason why they buy your product. Thanks to this theory, you can understand what users are guided by when deciding to pay for a product. Accordingly, you will have the opportunity to develop products that will better suit the internal needs of buyers.
Check out these top USP examples to help you create your own unique product.
The main goal of JTBD is to determine why people became your customers and predict whether they will buy these products here in the future. Simply put, this methodology will facilitate the process of identifying the true needs of the user and will allow you to develop a product based on this that is most likely to be in demand.
There are a number of reasons why it would be a good idea to study the theory of “works”:
It is necessary to identify non-obvious competitors.
Want to know how the decision making system works?
Your task is to learn how to analyze information correctly.
If you are constantly faced with the need to collect data and draw useful conclusions from it.
It is important for you to create innovative and in-demand products.
Want to increase your competitiveness?
The theory of "jobs" can help in the creation of a product and its subsequent promotion. The methodology will help to understand how to increase the level of income, reduce costs, improve competitiveness and create a more predictable innovative solution.
How to use? When creating a conceptually new product, you need to formulate the buyer's JTBD step by step: choose a market strategy, write a JobStory and conduct an interview.
Will it work? Apple did the same thing at one time. You know very well where they are now. So it will work for you too!
The article explains:
The essence ig database of the Jobs To Be Done concept
Who can benefit from the JTBD methodology?
Psychology of Jobs To Be Done
2 approaches to JTBD
4 Ways to Use Jobs To Be Done
First Steps: Defining the Market for JTBD
Stages of Formulating Jobs To Be Done
The nuances of conducting interviews in Jobs To Be Done
An example of using the Jobs To Be Done concept
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of the Jobs To Be Done concept
"Jobs to be done" (JTBD) is a theory about user behavior that helps us understand how and why people decide to make their first purchase. JTBD can be used to predict future demand for a product.
The gist of this theory is that users do not buy products themselves, but “hire” them, using them as a means to perform other tasks. Simply put, a person does not buy a hammer because he needs the tool itself. He needs to nail a shelf to the wall, or, if we go even further, to improve the design of his home and optimize the space in the room.
The JTBD methodology is based on the axiom that the ultimate goal of any person is to become better. Therefore, the product should help in accomplishing this task.
The essence of the Jobs To Be Done concept
This concept is different from Cusdev or “Persona Creation”. You don’t create a collective image of the target audience and don’t try to find out how a person uses your product, but analyze the insights and difficulties of customers.
By and large, it is not so important what exactly users do with the product. Much more important is the purpose for which they buy it. Any person in the process of choosing a product goes through the so-called Struggle Moment. Jobs to be Done allows you to learn about the nuances of this process. At the same time, the theory allows you to use other research methods and does not conflict with them.
Audience information can be superimposed on the concept of "jobs". This will increase its usefulness, since you will not only get a description of potential buyers, but also find out the reason why they buy your product. Thanks to this theory, you can understand what users are guided by when deciding to pay for a product. Accordingly, you will have the opportunity to develop products that will better suit the internal needs of buyers.
Check out these top USP examples to help you create your own unique product.
The main goal of JTBD is to determine why people became your customers and predict whether they will buy these products here in the future. Simply put, this methodology will facilitate the process of identifying the true needs of the user and will allow you to develop a product based on this that is most likely to be in demand.
There are a number of reasons why it would be a good idea to study the theory of “works”:
It is necessary to identify non-obvious competitors.
Want to know how the decision making system works?
Your task is to learn how to analyze information correctly.
If you are constantly faced with the need to collect data and draw useful conclusions from it.
It is important for you to create innovative and in-demand products.
Want to increase your competitiveness?
The theory of "jobs" can help in the creation of a product and its subsequent promotion. The methodology will help to understand how to increase the level of income, reduce costs, improve competitiveness and create a more predictable innovative solution.