To analyze the motivations of your clients, compile a unified model of their rejection. You can ask your respondents to formulate their opinion in the following way: “I preferred your competitor’s product to yours because it is better in this and that respect.”
Create Detailed Customer Profiles
A customer profile in a good CRM contains a lot of saudi arabia mobile number owner name fields. When you first look at it, you may wonder: what data should you enter there? Isn't it enough to enter the customer's name, email and phone number into the CRM? This is a misleading approach.
As explained above with the journalist example, people like it when you remember their personal preferences. If you offer them a generalized product or service, their motivation to buy it may be classified as “average.” But if you offer them exactly what they want from the start, they will be much more interested in it. Detailed profiles in CRM allow you to better understand your competitive advantages and create an effective sales strategy based on this information.
With automation and integrated analytics tools in your CRM, you can answer these questions:
Who are the early adopters of the advanced features you offer?
Which customer categories abandon your product after the first purchase?
Would it make sense to force shut down previous versions of your product?
What parts of your website or app are visitors most interested in?
Do your customers read the posts you write for them? If yes, what type of content is liked the most?
These were just a few examples. CRM will allow you to obtain much more information at an impressive speed and with great precision.
Measure Customer Engagement
Measure Your Customer Engagement
Measure Your Customer Engagement
CRM allows you to track all the steps a customer takes from the moment they show interest in your products or services. Using CRM, you can analyze how often a customer orders your products – for example, every two months. 55 days after their previous purchase, you can send them an email reminding them that it is time for their next order. This will also be a smart opportunity to invite your customers to discounts or special offers. You can set up and automate all the necessary triggers in CRM.
Retain Your Customers
If you don’t want to lose your customers, you should constantly communicate with them. CRM allows you to set up follow-up actions. Then, it will remind you in time about the measures you need to take.
CRM will notify you of all the offers your customers have rejected, orders they have cancelled and complaints they have left. This will give you the opportunity to react immediately and convince the customer to come back.
Solution
CRM is a powerful and versatile tool that can easily handle multitasking. Perhaps, you will discover other ways to implement it than those described in this article. After installing a CRM, ask its developer to provide training for your team. The best systems are quite complex and it can be difficult for your employees to understand how they work on their own. When you invent another productive use for your CRM, schedule another training session. All your employees need to share the same vision of the benefits and opportunities of the system. Ultimately, CRM should help you optimize your workflow and increase your revenue.