However, the coming years could be a turning point for the use of AI for several reasons:
Posted: Thu Jan 23, 2025 5:04 am
Limited data for training. According to forecasts by The Wall Street Journal , the data available on the Internet may run out by 2026. To avoid this, some services are already using data generated by AI itself. However, this can lead to model failures and even system collapse .
Resource-intensive technologies. The equipment needed to support AI consumes uae email list significant amounts of energy and water. For example, a study by the University of California shows that ChatGPT uses about 0.5 liters of water for every 5-20 requests. Tech giants such as Google and Microsoft are already reporting significant increases in resource consumption: by 20% and 34%, respectively, in just one year (2021–2022).
Despite these challenges, technologies like ChatGPT and Claude will remain important tools for marketers. They help create personalized experiences, conduct A/B testing, and develop content strategies. However, it is important to approach the use of AI thoughtfully.
The importance of a human touch. Overreliance on automated technology can erode consumer trust. Studies show that 43% of people don’t trust AI-generated ads. In addition, Google has been emphasizing the value of content created by people for people in its updates.
Therefore, the future of marketing lies in the harmonious combination of technology and real emotions. Human authenticity and sincerity remain the most powerful tools for building brand trust.
Resource-intensive technologies. The equipment needed to support AI consumes uae email list significant amounts of energy and water. For example, a study by the University of California shows that ChatGPT uses about 0.5 liters of water for every 5-20 requests. Tech giants such as Google and Microsoft are already reporting significant increases in resource consumption: by 20% and 34%, respectively, in just one year (2021–2022).
Despite these challenges, technologies like ChatGPT and Claude will remain important tools for marketers. They help create personalized experiences, conduct A/B testing, and develop content strategies. However, it is important to approach the use of AI thoughtfully.
The importance of a human touch. Overreliance on automated technology can erode consumer trust. Studies show that 43% of people don’t trust AI-generated ads. In addition, Google has been emphasizing the value of content created by people for people in its updates.
Therefore, the future of marketing lies in the harmonious combination of technology and real emotions. Human authenticity and sincerity remain the most powerful tools for building brand trust.