Many websites make the mistake of wanting to over-optimize their links or exaggerate in this aspect in the hope that this will help them position themselves better, however, this can end up in a penalty.
In addition, it is not advisable to exaggerate with the use of keyword anchor texts in incoming links, as Google will consider this to be unnatural.
This is because logic does not allow us to think that many incoming links contain the exact same keyword, since the natural thing is to have links with all the types of anchor texts that we mentioned before.
Conclusion
To conclude, we leave you with some extra recommendations when using anchor texts for your Marketing campaigns:
Link with just two to six words.
It is proven that if many links point to the same page with the correct keywords in the anchor text, it is possible to achieve good rankings.
Be sure to put keywords in the URL of each of your pages.
Go for descriptive anchors and try to avoid generic ones.
Take special care of each external link you obtain and write it down in an code phone number philippines Excel spreadsheet along with its anchor to keep everything under control.
No keyword should exceed 15% of your anchor profile.
The main thing you should know about anchor text is that they are your allies, you should use them in the most natural way possible but with an effort behind them that allows your ranking on Google to be what you always wanted.
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ADS illustration
Find sites that are similar to yours with considerable authority, distribute your anchor texts well and get ready to attract more users to your website. Good luck!
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Emmanuel Olivier Peralta
Founder and CEO of Genwords, a company specializing in Content Marketing. Graduated in Business Administration and passionate about mar