Types of other activities to retain customers
Posted: Thu Jan 23, 2025 5:10 am
congratulating a person on a new purchase;
distribution of a branded exclusive printed publication;
congratulating a client on his birthday;
maintaining contact with the customer in the sweden mobile phone numbers database form of gratitude for his choice over the course of 5-10-20 years (“Certificate for loyalty”, symbolic gift, flowers, etc.);
inviting regular customers to a customer day, company anniversary, exhibition, competition, seminar, product presentation with the participation of public figures and other events held on behalf of the company;
holding a round table with customers, for example, to discuss new products;
showing interest in clients verbally or in writing;
timely handling of complaints and elimination of customer dissatisfaction;
communication with customers should be based on care and attention to the interests of each. For this purpose, it is convenient to introduce personal cards into the customer database, which will contain not only general information, but also information about the person's interests and hobbies.
4. The goal is to renew relationships with lost clients
Working in this direction helps you see your own mistakes and the successes of your competitors. Contact the lost client and find out the reason for their departure. If you wish, clarify who is now the buyer's priority, but this must be done very delicately.
Read also!
"Inbound Marketing: A Step-by-Step Guide to Launching"
Read more
Step 4. Analyze the direct marketing campaign
Studying the results of implemented direct marketing is necessary both in case of success and in case of negative results. Often, a campaign fails for the following reasons:
the target audience is incorrectly defined ;
the information in the message does not meet the client's needs;
The time for direct events was chosen incorrectly .
Even if advertising and direct marketing have achieved their intended goals, it is still necessary to assess what was missed or where shortcomings were identified.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Any consumer response must be taken into account to study the campaign and adjust it in the future. People who did not respond (zero response) must also be taken into account for statistical analysis.
distribution of a branded exclusive printed publication;
congratulating a client on his birthday;
maintaining contact with the customer in the sweden mobile phone numbers database form of gratitude for his choice over the course of 5-10-20 years (“Certificate for loyalty”, symbolic gift, flowers, etc.);
inviting regular customers to a customer day, company anniversary, exhibition, competition, seminar, product presentation with the participation of public figures and other events held on behalf of the company;
holding a round table with customers, for example, to discuss new products;
showing interest in clients verbally or in writing;
timely handling of complaints and elimination of customer dissatisfaction;
communication with customers should be based on care and attention to the interests of each. For this purpose, it is convenient to introduce personal cards into the customer database, which will contain not only general information, but also information about the person's interests and hobbies.
4. The goal is to renew relationships with lost clients
Working in this direction helps you see your own mistakes and the successes of your competitors. Contact the lost client and find out the reason for their departure. If you wish, clarify who is now the buyer's priority, but this must be done very delicately.
Read also!
"Inbound Marketing: A Step-by-Step Guide to Launching"
Read more
Step 4. Analyze the direct marketing campaign
Studying the results of implemented direct marketing is necessary both in case of success and in case of negative results. Often, a campaign fails for the following reasons:
the target audience is incorrectly defined ;
the information in the message does not meet the client's needs;
The time for direct events was chosen incorrectly .
Even if advertising and direct marketing have achieved their intended goals, it is still necessary to assess what was missed or where shortcomings were identified.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Any consumer response must be taken into account to study the campaign and adjust it in the future. People who did not respond (zero response) must also be taken into account for statistical analysis.