Play on emotions!
Posted: Thu Jan 23, 2025 5:10 am
The first thing you need to do is figure out what the goal of the text is. It could be getting “likes”, comments or sharing the article on social media. In many cases, it is lead generation and conversion to sales via digital marketing.
Once you have identified your goal, the next step is to figure out what emotion you need to evoke in your customers to make them take the action you want. Then, you need to formulate words, phrases, images, and stories that evoke that emotion. Again, it’s easier said than done, so let’s try some examples.
Since we don't have all the time in the world to mayotte email list evoke the reader's emotions, it may be easiest to use already established stories and characters. For example, you could make a joke about one of the characters in Game of Thrones. The other, more time-consuming, option is to create a story or character from scratch.
If you have read several of the posts from SEO blog, you may have noticed that both Munter and Amper (the two light bulbs who comment occasionally) are featured in all the posts. This is an example of characters we have created ourselves.
Once you have identified your goal, the next step is to figure out what emotion you need to evoke in your customers to make them take the action you want. Then, you need to formulate words, phrases, images, and stories that evoke that emotion. Again, it’s easier said than done, so let’s try some examples.
Since we don't have all the time in the world to mayotte email list evoke the reader's emotions, it may be easiest to use already established stories and characters. For example, you could make a joke about one of the characters in Game of Thrones. The other, more time-consuming, option is to create a story or character from scratch.
If you have read several of the posts from SEO blog, you may have noticed that both Munter and Amper (the two light bulbs who comment occasionally) are featured in all the posts. This is an example of characters we have created ourselves.