What is the mistake that prevents you from increasing sales in your business? Find out now!
Posted: Thu Jan 23, 2025 5:15 am
Have you run campaign after campaign and nothing works? Do you feel like you have a wall that doesn't allow you to move forward?
If you have reached this article, it is probably because you cannot find an explanation for why your business is not going as you expected, despite investing time and money in it.
Well, the time has come to break down that wall and learn a proven method to keep your company going.
Are you interested?
Stay with me, today I will show you the marketing mistake that causes sales to go into free fall.
The Market Pyramid Process
In the photo, we have a pyramid that is well known in the marketing world and that represents chief of vp and training email lists the totality of your business, that is, how many people you can sell to, the entire market and the opportunities you can reach.
Picture 2
But I dare say that 99.9% of companies only focus on the top 3% that they claim represents the entire “potential audience . ” These are the people who are ready to buy right now.
Based on this, they prepare seasonal offers and advertising for specific events, for example.
Buuuut, there are more on the market.
And there is another part of this pyramid, which is more or less 17% and represents people who are looking for information, for example, those who say: “I'm just looking” or “I'm interested in hearing more.” Nobody pays much attention to this group and that is where the power is .
Then there is another group that is even larger, it is the 20% that knows what their problem is and that is why they go straight to find what they want.
And at the end of the sales pyramid, we have 60% who don't know their problem or don't know what they want until you show them that you may have the solution for a specific issue.
This segment of people doesn't know you and therefore will leave if you don't clearly show them what you do or if they don't see the value you have for them.
Based on this analysis, consider the following: if you design the campaign focusing only on the initial group, you will lose the opportunity to sell to the remaining 97% of the public.
If you have reached this article, it is probably because you cannot find an explanation for why your business is not going as you expected, despite investing time and money in it.
Well, the time has come to break down that wall and learn a proven method to keep your company going.
Are you interested?
Stay with me, today I will show you the marketing mistake that causes sales to go into free fall.
The Market Pyramid Process
In the photo, we have a pyramid that is well known in the marketing world and that represents chief of vp and training email lists the totality of your business, that is, how many people you can sell to, the entire market and the opportunities you can reach.
Picture 2
But I dare say that 99.9% of companies only focus on the top 3% that they claim represents the entire “potential audience . ” These are the people who are ready to buy right now.
Based on this, they prepare seasonal offers and advertising for specific events, for example.
Buuuut, there are more on the market.
And there is another part of this pyramid, which is more or less 17% and represents people who are looking for information, for example, those who say: “I'm just looking” or “I'm interested in hearing more.” Nobody pays much attention to this group and that is where the power is .
Then there is another group that is even larger, it is the 20% that knows what their problem is and that is why they go straight to find what they want.
And at the end of the sales pyramid, we have 60% who don't know their problem or don't know what they want until you show them that you may have the solution for a specific issue.
This segment of people doesn't know you and therefore will leave if you don't clearly show them what you do or if they don't see the value you have for them.
Based on this analysis, consider the following: if you design the campaign focusing only on the initial group, you will lose the opportunity to sell to the remaining 97% of the public.