Go the extra mile to deliver value
Posted: Thu Jan 23, 2025 5:21 am
The truth is that customers are never satisfied and always want more. This is because competing brands are always in a rat race, looking to outdo each other. To maintain the edge, brands need to go the extra mile to deliver value.
Instead of waiting for your customers to raise a query or a complaint, you can call them yourself to ask about the performance of the product they purchased. This will make your buyers feel that your brand cares about them.
Additionally, businesses can also go online and talk directly to their customers, thank those who have given positive feedback on social forums, clarify other conversations related to queries between two people, etc.
Brands should not always wait for customers to come to them for help. Sometimes, they should take responsibility to step up and make a difference. Customer loyalty is the result of many strategic efforts made collectively to keep them on chief vice president marketing officer email list board for as long as possible.
Sometimes when these efforts don't work, doing something additional with some other strategy can yield better results.
How to earn customer loyalty without complications
4. Enroll customers in loyalty programs
Despite all the efforts made, it is important to keep in mind that building customer loyalty is the easy part. Once a customer becomes loyal, the hardest part is maintaining that bond for as long as possible. This is where establishing an emotional connection pays dividends.
Customers need to be rewarded for their loyalty so customer loyalty programs can be designed in a number of ways to help achieve that goal.
Customer loyalty programs are not necessarily just for existing customers. A new customer on board can also sign up for a scheme where they have no choice but to be associated with the brand for an extended period of time.
Studies indicate that up to 52% of loyal customers show a tendency to join a loyalty program if offered.
The crux of the matter, however, is designing a program that is right for the brand. Not all loyalty programs are universally suitable for all brands.
In the next section I will tell you more about this point, in the meantime I will show you the different types of customer loyalty programs.
Instead of waiting for your customers to raise a query or a complaint, you can call them yourself to ask about the performance of the product they purchased. This will make your buyers feel that your brand cares about them.
Additionally, businesses can also go online and talk directly to their customers, thank those who have given positive feedback on social forums, clarify other conversations related to queries between two people, etc.
Brands should not always wait for customers to come to them for help. Sometimes, they should take responsibility to step up and make a difference. Customer loyalty is the result of many strategic efforts made collectively to keep them on chief vice president marketing officer email list board for as long as possible.
Sometimes when these efforts don't work, doing something additional with some other strategy can yield better results.
How to earn customer loyalty without complications
4. Enroll customers in loyalty programs
Despite all the efforts made, it is important to keep in mind that building customer loyalty is the easy part. Once a customer becomes loyal, the hardest part is maintaining that bond for as long as possible. This is where establishing an emotional connection pays dividends.
Customers need to be rewarded for their loyalty so customer loyalty programs can be designed in a number of ways to help achieve that goal.
Customer loyalty programs are not necessarily just for existing customers. A new customer on board can also sign up for a scheme where they have no choice but to be associated with the brand for an extended period of time.
Studies indicate that up to 52% of loyal customers show a tendency to join a loyalty program if offered.
The crux of the matter, however, is designing a program that is right for the brand. Not all loyalty programs are universally suitable for all brands.
In the next section I will tell you more about this point, in the meantime I will show you the different types of customer loyalty programs.