How to and how not to conduct a parallel test
Posted: Thu Jan 23, 2025 5:22 am
Let's practice determining in which cases parallel A/B tests can be conducted and in which they cannot.
Exercise
Here are solutions for improving the online lecture website. australia consumer email list Select from the list those solutions that can be tested in parallel.
The changes that are proposed to be tested in parallel are within one answer option.
Please select multiple options
1. The "Enable subtitles" button in the video lecture and the call to action text on external traffic sources
2. The location of the menu buttons and visual design on the main page of the site
3. The location of the button for going to your personal account and the visual design of creatives for the advertising campaign
4. Filters of lecture catalog sections and its visual design
5. Subscription widget on the main page and the color of the "Place an order" button in the cart in the basket
6. Form for questions to the lecturer and the button "Turn on subtitles"
Parallel tests can be set up on the frontend side by tagging events with different tags for different versions of the interface. Or you can use special tools and events with different tags for different versions of the interface. Or you can useuse special toolsthat simplify this process, such as Google Optimize .
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Exercise
Here are solutions for improving the online lecture website. australia consumer email list Select from the list those solutions that can be tested in parallel.
The changes that are proposed to be tested in parallel are within one answer option.
Please select multiple options
1. The "Enable subtitles" button in the video lecture and the call to action text on external traffic sources
2. The location of the menu buttons and visual design on the main page of the site
3. The location of the button for going to your personal account and the visual design of creatives for the advertising campaign
4. Filters of lecture catalog sections and its visual design
5. Subscription widget on the main page and the color of the "Place an order" button in the cart in the basket
6. Form for questions to the lecturer and the button "Turn on subtitles"
Parallel tests can be set up on the frontend side by tagging events with different tags for different versions of the interface. Or you can use special tools and events with different tags for different versions of the interface. Or you can useuse special toolsthat simplify this process, such as Google Optimize .
Guide to the best skillsetter articles
Our blog already has over 150 articles about product growth and careers in IT. For easy navigation, we have combined them into thematic collections.combined them into thematic collections.
Select a collection